Event Lead Generation Manager

Path Resorts•Sanbornton, NH

13d•Hybrid

About The Position

We are seeking a creative, driven, and hands-on leader to enhance our event-based lead generation program. This role involves building and managing a team that works at events, with a focus on transforming marketing strategy into real-time results. The position requires a leader who is comfortable in the field, motivating a team, and occasionally working events directly. The role demands consistency, a willingness to be hands-on, and the ability to adapt to changing needs, as events often occur on evenings and weekends in various markets.

Requirements

3+ years of experience managing teams in promotional sales, experiential marketing, or offsite events.
Demonstrated track record of meeting and exceeding lead and revenue targets.
Experience with budget management and staff scheduling.
Proven ability to lead by example and be hands-on, including traveling to events and partner sites to audit, coach, and assist at the table when necessary.
Commitment to the role's schedule, which includes evenings, weekends, and consistent regional travel.
A 'make-it-happen' mentality, capable of problem-solving when plans change unexpectedly.
Familiarity with CRM tools, lead tracking, and performance analytics.
Strong organizational skills with the ability to manage multiple tasks simultaneously.
High energy, adaptability, and a solution-oriented approach.
Ability to thrive in a fast-paced environment.

Responsibilities

Hire, train, and inspire a high-performance team of brand ambassadors and event reps.
Set the tone for energy, professionalism, and results at every event.
Establish performance metrics, quotas, and accountability standards, and ensure the team adheres to them.
Conduct field audits, performance reviews, and development check-ins.
Schedule staff for events and coordinate multi-location coverage.
Administer promoter payroll and expense processing.
Oversee lead generation success at various events including concerts, sporting events, festivals, fairs, and trade shows.
Direct event setup, branding, and customer interaction strategy, ensuring field reps execute to standard.
Develop new high-traffic event opportunities and venue partnerships across regional markets.
Ensure all collateral, signage, and messaging are on-brand and prepared.
Manage event budgets and maintain program profitability.
Collaborate with marketing to enhance sweepstakes and lead generation funnels.
Utilize new tools and tactics to improve lead quality, conversion rates, and tracked ROI.
Run compliant contest and giveaway programs that generate qualified leads.
Continuously test and optimize strategies.