Event Center Sales Manager

American Dream • East Rutherford, NJ

4d

About The Position

The Event Center Sales Manager drives revenue growth by securing high-impact events, building strategic partnerships, and maximizing the commercial potential of the Event Center. The role leads sales strategy and execution for trade shows, conventions, exhibitions, and large-scale activations, converting leads into bookings and helping develop long-term strategic plans aligned with American Dream’s brand and business goals.

The position develops prospective clients and referral relationships, prepares customized proposals, manages key accounts, and represents the Event Center at industry events. It works closely with marketing, finance, and operations to support lead generation, sales performance, revenue forecasting, budget alignment, and capacity planning.

Requirements

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
• At least 5 years of proven success in sales, business development, or event sales; experience in convention centers, large venues, or hospitality is preferred.
• Demonstrated track record of meeting or exceeding group sales targets and revenue goals.
• Deep understanding of B2B sales cycles, lead generation, and client relationship management.
• Skill in developing pricing strategies, negotiating contracts, and closing high-value deals.
• Proficiency with CRM systems, such as Salesforce, and sales performance tracking tools.
• Ability to work flexible hours, including evenings and weekends.

Nice To Haves

• Master’s degree.

Responsibilities

• Develop and execute long-term strategic plans for the Event Center aligned with American Dream’s brand and business goals.
• Build and maintain a pipeline of prospects through proactive outreach, networking, and lead generation.
• Identify high-potential clients using industry databases, trade publications, and networking platforms.
• Develop email, phone, and in-person outreach campaigns to convert cold leads into active opportunities.
• Create customized proposals and presentations that align with client goals and communicate the value of the Event Center.
• Cultivate long-term relationships with event planners, producers, agencies, and brand partners to encourage repeat business.
• Establish referral partnerships with event planners, destination marketing organizations, hotels, and tourism boards.
• Collaborate with third-party event producers and booking agents to expand reach and secure large-scale activations.
• Serve as the primary point of contact for key accounts, ensuring seamless communication and high client satisfaction.
• Conduct site tours and client meetings to convert interest into confirmed bookings.
• Collaborate with marketing teams on promotional campaigns and sales collateral that support lead generation and conversion.
• Represent the Event Center at industry trade shows, networking events, and sales missions to increase visibility and attract clients.
• Analyze sales performance metrics and booking trends to refine strategies and improve outcomes.
• Prepare sales forecasts, revenue reports, and pipeline updates for senior leadership.
• Collaborate with finance and operations teams to align sales goals with budget targets and capacity planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager