Event and Content Coordinator

Guidebook • Raleigh, NC

1d • Remote

About The Position

Guidebook is the leading mobile app platform for higher education, helping universities and colleges drive student engagement, campus connection, and event experiences that students actually use. Our marketing team is small, fast-moving, and ambitious, and we are looking for our next Event and Content Coordinator to join us. This is an entry-level role for someone who genuinely loves events. You will be the engine behind our event presence at 10+ higher education trade shows a year, and you will help keep our content channels, LinkedIn, YouTube, webinars, and email, running smoothly. You will work directly with the Director of Marketing, our Growth Marketing Manager, and our Web Developer, and you will collaborate cross-functionally with new business, customer success, and product teams to keep events running on time and on brand. This role is highly executional by design. The Director of Marketing sets the strategy; you bring it to life through sharp coordination, clean execution, and reliable follow-through. Over time, you will have the opportunity to take on more ownership, particularly on the content side, and play a central role in building Guidebook’s community in higher education. If you love the rhythm of events, get a kick out of running a tight ship, and want to grow a marketing career inside a category-defining EdTech business, we want to meet you.

Requirements

• Entry-level role for someone who genuinely loves events.
• Ability to coordinate events and content channels.
• Familiarity with marketing execution.
• Strong coordination, execution, and follow-through skills.
• Experience with event logistics (shipping, receiving, AV, electrical, signage, vendor coordination, booth setup/breakdown).
• Experience with event demand generation.
• Experience with pre-event promotion and post-event follow-up.
• Experience with content publishing across LinkedIn, YouTube, webinars, and email.
• Experience managing video assets in Wistia and YouTube (uploading, captioning, organizing, distribution).
• Experience maintaining a content calendar.
• Experience with cross-functional coordination.
• Experience briefing booth staff and internal travelers.
• Experience managing vendor and agency relationships.
• Experience with reporting and analytics, including post-event recap reports and monthly performance reports.
• Experience with Salesforce for data accuracy.
• Ability to track event budget spend.
• Understanding of Guidebook’s product, value proposition, and higher education ICP within 3 months.
• Ability to build collaborative working relationships with sales, customer success, product, and the wider marketing team within 3 months.
• Confidence in running the day-to-day rhythm of content channels within 3 months.
• Ability to draft first-pass copy on smaller content pieces (social posts, webinar invites) and edit short-form video for distribution within 6 months.
• Ability to establish a best-practices playbook for Guidebook’s events and content operations within 12 months.

Nice To Haves

• Opportunity to take on more ownership, particularly on the content side.
• Opportunity to play a central role in building Guidebook’s community in higher education.
• Opportunity to grow into drafting first-pass copy for emails, webinar invites, and social posts.
• Opportunity to edit short-form video for LinkedIn and YouTube.
• Opportunity to pitch content ideas.
• Opportunity to grow into broader ownership of the content function, drafting copy, editing video, and pitching content ideas as part of the marketing team’s planning cycles within 12 months.
• Opportunity to be a central player in shaping Guidebook’s community in higher education, from webinars and workshops to ongoing engagement programs within 12 months.
• Opportunity to be a known and trusted face at flagship higher education events within 12 months.
• Opportunity to create clear pathways for growth into more senior content, community, or events roles within Guidebook within 12 months.

Responsibilities

• Own end-to-end logistics for Guidebook’s event calendar, including 10+ EDU trade shows per year.
• Manage shipping, receiving, AV, electrical, signage, vendor coordination, and booth setup and breakdown.
• Be on-site at all sponsored events, supporting the team and ensuring the booth runs smoothly.
• Run the event demand generation engine to create meetings before and after the event.
• Coordinate logistics for in-kind partnership events (no travel required for these).
• Build and manage event timelines, briefing internal staff (sales, customer success, product) on where to be, when, and what they need.
• Manage event budgets in partnership with the Director of Marketing, tracking spend against allocation.
• Coordinate pre-event promotion (email, social, ads) and post-event follow-up workflows.
• Lead post-event recap reporting, leads captured, pipeline influenced, costs, lessons learned.
• Manage Guidebook’s content publishing rhythm across LinkedIn, YouTube, webinars (Wistia), and email.
• Schedule and publish social posts, coordinate webinar logistics, and execute email sends through Conversion AI.
• Manage video assets in Wistia and YouTube, uploading, captioning, organizing, and ensuring distribution.
• Maintain an organized content calendar so the team always knows what is publishing, when, and where.
• Over time: grow into drafting first-pass copy for emails, webinar invites, and social posts; editing short-form video for LinkedIn and YouTube; and pitching content ideas.
• Create short form video content from webinars for LinkedIn Ads
• Act as the central point of contact for everyone involved in events, sales, customer success, product, vendors, and the Director of Marketing.
• Brief booth staff and internal travelers ahead of each event with clear schedules, talking points, and logistics.
• Manage vendor and agency relationships day-to-day, including AV, shipping, print, and exhibition partners.
• Keep stakeholders updated on timelines, blockers, and changes.
• Own the post-event recap report for every Guidebook-attended event, including leads, pipeline, costs, and qualitative learnings.
• Pull monthly performance reports across content channels (LinkedIn, YouTube, webinars, email) and share insights with the marketing team.
• Maintain accurate event and lead source data in Salesforce.
• Track event budget spend against allocation and surface variance to the Director of Marketing.
• Help the team understand what is working, what is not, and where we should double down.

Benefits

• 100% paid medical, dental, and vision benefits.
• Short term and long term disability.
• Unlimited vacation time.
• 401(k) program with matching benefit.
• Stock options.
• Awesome company culture and fun virtual hangouts.
• MacBook and accessories to make you comfortable working from home.
• Awesome annual company retreats!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed