About The Position

This role is responsible for how Ethique presents itself to the world, encompassing social media, creator collaborations, community engagement, strategic partnerships, and event activation. The position requires a blend of strategic thinking for quarterly content planning and hands-on execution, such as identifying UGC creators in niche communities. The ideal candidate is excited about building a brand from its early stages, testing ideas, and executing them effectively.

Requirements

  • Approximately 5 years of post-school experience in marketing, community management, content, creator relations, or a related field.
  • Experience planning and executing across Instagram and TikTok.
  • Experience sourcing creators or managing UGC.
  • Track record of building communities or managing social presence at any scale.
  • Comfortable with ambiguity and testing new approaches.
  • Kind and good-tempered demeanor.
  • Excited about a ground-floor opportunity to build a brand.
  • Comfortable being both scrappy and strategic.
  • Genuine passion for and/or background in beauty, sustainability, and/or outdoor lifestyle.

Nice To Haves

  • Experience capturing content yourself.
  • Experience with affiliate creators across TikTok Shop, Amazon Creators, LTK, or Shop My.

Responsibilities

  • Own the strategy and day-to-day social media operations, including content calendar, content briefing and sourcing (including UGC creator sourcing), posting, and community management.
  • Own the influencer strategy, including identifying nano and micro creators, coordinating gifting, and managing relationships.
  • Engage in online communities (e.g., Reddit, Facebook groups) to represent Ethique in a helpful and authentic manner.
  • Identify and manage end-to-end opportunities for collaborations, events, and sampling.
  • Manage and motivate an outsourced coordinator to assist with administrative tasks.
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