Sr. Director II, Social & Community

The Coca-Cola Company•Atlanta, GA

4d•$218,800 - $247,200•Onsite

About The Position

The Sr. Director II, Social & Community will set the enterprise ambition and operating model for how NAOU builds brands through social, community and creator-led marketing. This leader will elevate social from a channel discipline to a modern growth capability that connects culture, creators, communities, content, commerce and measurement across the full IMX ecosystem. A critical mandate of the role is to build and operationalize a creator-led way of working for NAOU: defining where creators play strategically, how brands brief and partner with creators, how creator content moves across paid, owned, earned and commerce environments, and how performance, advocacy and community impact are measured. The role requires a transformational leader who can set strategy, build capability, clarify governance, unlock cross-functional adoption and scale new ways of working across brands, agencies and partners.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media or related field required; MBA or other relevant advanced degree is a plus.
12+ years of experience in social media strategy, creator marketing, brand marketing, digital communications or integrated marketing, with a proven track record leading large-scale transformation and building modern social/community capabilities.
Deep understanding of today’s creator economy, creator/influencer operating models, platform behaviors, content formats, community management, social analytics, paid social amplification and emerging social technologies.
Ability to define vision, simplify complexity, establish decision rights and translate strategy into scalable operating models across brands, functions, agencies and external partners.
Demonstrated ability to influence senior stakeholders, align cross-functional teams, lead through ambiguity and embed new ways of working across a complex organization.
Strong ability to define KPIs, interpret performance insights, connect social and creator activity to business outcomes, and use learnings to improve future work.
Experience leading and developing teams and agency partners with a focus on clarity, accountability, speed, experimentation and capability-building.
Genuine passion for culture, creativity, consumer connection and community participation, with the ability to keep brands relevant in fast-moving social environments.

Nice To Haves

MBA or other relevant advanced degree is a plus.

Responsibilities

Define and articulate a bold, future-forward vision for NAOU social and community that positions social as a strategic growth capability, not only a communications channel. Lead the transformation of social into a cultural engine for brand relevance, consumer participation, advocacy and business growth.
Build the strategic framework, operating model and governance for creator-led marketing across NAOU. Define how creators are used across the funnel, when brands should work with creators versus influencers, how creator briefs are developed, how creator content is activated across paid, owned, earned and commerce environments, and how learnings are scaled across brands.
Establish clear standards for creator selection, role definition, briefing, content rights, approvals, brand safety, disclosure, measurement and optimization. Partner with Brand, Creative, Media, Legal, Procurement and agency teams to create a consistent, accountable and scalable creator ecosystem.
Build and nurture vibrant brand communities by embedding human insights, cultural foresight, social listening and audience-first planning into social strategy. Ensure social content and community engagement reflect authentic storytelling, two-way participation and genuine consumer connection.
Champion fit-for-platform creative that reflects how people actually discover, engage, share and participate in culture across each social environment. Drive stronger creative standards for short-form video, creator content, community response, real-time engagement and social-first storytelling.
Develop and operationalize best-in-class social safety protocols, escalation routines, listening signals and response standards. Protect our brands through proactive issue management, rapid response and clear decision-making across platforms, agencies and stakeholders.
Lead implementation of the social transformation model across NAOU, including roles, workflows, agency interfaces, governance processes and capability-building. Drive adoption of new creator-led and community-led ways of working while improving speed, quality and accountability of social execution.
Partner closely with Brand, Creative, Media, Design, Commerce, Legal, Procurement, Consumer Insights, Data and IMX teams to integrate social and creator strategies into broader brand campaigns, retail moments, experiential activations and always-on engagement models.
Establish KPIs and learning agendas that connect social and creator activity to community health, advocacy, content performance, cultural relevance, media efficiency, consumer engagement and business outcomes. Use analytics, social intelligence and experimentation to optimize strategy and communicate impact to senior stakeholders.
Build, lead and develop a high-performing team across social strategy, community management, creator strategy, analytics and content excellence. Foster a culture of innovation, experimentation, social fluency, accountability and continuous learning.