Sr. Director, Social Partnerships

SharkNinja•Needham, MA

10d•Hybrid

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. As our brands scale globally, social media is where discovery, conversation, and demand are created. Creators are central to that engine: they build trust, make products relevant, create content that travels, and increasingly influence the path to purchase. This role is for a leader who can build this capability at an enterprise scale. The Senior Director, Social Partnerships will own SharkNinja's enterprise influencer strategy and the operating model behind it. You will set the global approach, build priority creator and talent relationships, lead owned creator programs, and oversee execution across key enterprise initiatives while enabling category and regional teams to deliver consistently at scale. This is a senior leadership role with responsibility for strategy, execution, team leadership, external partners, technology, governance, and measurement. You will partner closely with category and regional Social leads, Social Creative, Media, Integrated Marketing, DTC, Sales, Analytics, Procurement, and Legal. This role reports to the SVP, Global Social. This role can sit in NYC or our Needham, MA HQ.

Requirements

12+ years in influencer or creator marketing, social partnerships, talent strategy, creator operations, or a closely related field, including leadership of scaled programs for a global consumer brand or agency.
Proven experience setting enterprise creator strategy and leading end-to-end execution across paid, earned, seeding, ambassador, and commerce models.
Deep creator judgment: you understand talent, audience fit, relationship dynamics, platform behavior, content quality, creator economics, and what makes a partnership last.
Experience building long-term talent partnerships and owned creator communities, not only campaign-based influencer activations.
Strong command of influencer operations, talent partnerships, governance, and scaled program execution.
Demonstrated ownership of agencies, vendors, significant budgets, and influencer technology platforms, with the ability to simplify a fragmented ecosystem.
Analytically rigorous, with experience establishing measurement frameworks and optimization routines that connect creator work to business outcomes.
A strong people leader who can build teams and capabilities, coach expert talent, and lead through influence across a global matrix.
Commercially sharp and operationally credible. You can set the vision, structure the system, and stay close enough to execution to know where it will break.
An excellent communicator and senior relationship builder who can move from an executive narrative to a precise operating decision and make complexity feel simple.

Nice To Haves

Build the enterprise creator capability for two global brands with real cultural presence across Home, Kitchen, and Beauty.
Shape a portfolio that spans headline talent, long-term partners, experts, advocates, affiliates, and the next generation of creators.
Turn SharkNinja's scale, product innovation, and social ambition into a creator ecosystem that competitors cannot easily replicate.
Join a global Social team that values ambition, directness, speed, and measurable impact.

Responsibilities

Define the enterprise influencer strategy, connecting creator partnerships to brand building, cultural relevance, content, and demand generation.
Establish a clear portfolio approach across creator types, partnership models, and business objectives.
Translate enterprise, brand, category, and market priorities into annual and always-on creator plans with clear priorities and measures of success.
Set global standards for creator selection, partnerships, content quality, brand safety, compliance, and performance.
Provide strategic guidance on investment and resource allocation to maximize enterprise impact.
Design the global-to-local model so enterprise strategy creates consistency and leverage while regional teams retain the cultural judgment to execute locally.
Own the strategy and relationship model for SharkNinja's highest-value creators and talent, moving the business from transactional posts to sustained partnerships with mutual value.
Build thoughtful, multi-dimensional partnership plans for priority creators across Shark, Ninja, and key categories.
Create a consistent approach to talent negotiations and agreements in partnership with Legal and Procurement.
Ensure creators are treated as creative and business partners, with strong briefs, clear communication, timely decisions, and an experience that makes SharkNinja a brand they want to build with.
Maintain senior relationships across talent management, creator agencies, platforms, and the broader creator ecosystem to expand access and keep SharkNinja ahead of market shifts.
Design, build, and scale owned creator, ambassador, and advocacy programs that deepen relationships and expand the supply of high-quality content.
Define a clear creator value proposition, operating approach, and measures of success for each program.
Create the experiences, communications, and community practices that sustain creator engagement over time.
Connect owned creator programs to priority business and brand moments across the organization.
Build repeatable playbooks that can scale across categories and markets while allowing for local relevance.
Lead strategy and end-to-end execution for priority enterprise influencer programs, from audience and creator strategy through sourcing, contracting, briefing, content, activation, amplification, and postmortem.
Establish the operating model, decision rights, workflows, and service standards across Global Social, categories, regions, agencies, and cross-functional partners.
Lead the enterprise Influencer Center of Excellence, building the playbooks, capability, training, and advisory support that raise the standard of work across every brand and market.
Establish effective governance for creator vetting, brand safety, legal compliance, content approvals, and risk management.
Build planning and business-review cadences that connect activity, investment, and results across the enterprise.
Lead and develop a high-performing team, setting a clear bar for strategic judgment, creator relationships, operational excellence, and measurable impact.
Define the right balance of internal capabilities and specialist agency, platform, and vendor support.
Lead the global roster and performance management of external partners, raising quality, speed, efficiency, and accountability.
Own the creator technology roadmap and ensure the organization has effective tools and data to manage programs at scale.
Partner with Data, Technology, Privacy, Legal, and Procurement to ensure solutions are integrated, compliant, adopted, and fit for purpose.
Manage enterprise budgets, contracts, and commercial relationships with strong financial discipline.
Define a global measurement framework that connects creator investment to brand, content, audience, and business outcomes.
Create consistent benchmarks and reporting standards across brands, markets, platforms, and partners.
Partner with Analytics, Media, DTC, and Sales to advance attribution, testing, and performance understanding.
Build a rigorous test-and-learn agenda that improves creator strategy and execution over time.
Turn reporting into action: identify the creators, content patterns, and program models that work, then move investment and execution accordingly.