Senior eRetail Activation Manager

Pierre Fabre•Secaucus, NJ

23h•Hybrid

About The Position

The eRetail Activation Manager will lead best-in-class eCommerce activations across priority online retailers, ensuring Digital Shelf Excellence for Pierre Fabre USA's portfolio of dermo-cosmetics brands, including Avene, Klorane, and René Furterer. This role owns the end-to-end digital shelf presence, from content deployment and syndication to retail media execution, while collaborating closely with KAMs, the Ecommerce Head, Media, Marketing, and Trade teams. The eRetail Activation Manager will develop and execute integrated digital shelf and retail media strategies that drive brand visibility, conversion, and sales performance across key eRetail partners. This role requires expertise in digital shelf operations, retail media, content management, and performance analytics, coupled with strong organizational skills, a data-driven mindset, and the ability to manage multiple priorities in a fast-paced environment.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, Communication, or a related field; Master's degree and/or certifications in eCommerce, performance marketing, or analytics are a plus.
5 plus years of experience in digital marketing, eCommerce, trade marketing, media, or performance marketing.
Hands-on experience with digital shelf operations, retail media (onsite search/display, marketplace ads, retailer media networks), content management, and PDP optimization for online retailers.
Experience working with eCommerce teams, KAMs, or brand teams.
Proficiency with tools such as eStoreCheck, Syndigo, Helium, Panoramata, SimilarWeb, or similar platforms; strong Excel/Google Sheets and PowerPoint/Google Slides skills.
Execution-focused and detail-oriented with a strong emphasis on content accuracy, listings, and KPIs.
Analytical and insight-driven; able to turn performance data into concrete optimization actions.
Collaborative and cross-functional; works closely with Commercial (KAMs, eCommerce) Media, Marketing, and Trade teams.
Organized and structured; capable of managing multiple campaigns, timelines, and stakeholders simultaneously.
Proactive and solution-oriented; anticipates issues such as out-of-stock situations, poor content, or low visibility and proposes fixes.
Strong written and verbal communication skills; clear in sharing insights, recommendations, and best practices.

Nice To Haves

Experience in FMCG, Consumer Health, Beauty, or Pharma is a strong plus.

Responsibilities

Ensure the brand achieves best-in-class digital shelf presence across online retailers through the CARS model: Content – Optimized titles, descriptions, images, videos, and A+ content aligned with global guidelines.
Ensure key SKUs are in stock and visible on eStore; track and communicate to KAMs.
Drive review generation programs and ensure a minimum number of reviews per key SKU/retailer.
Improve visibility and share of search with optimized keywords and SEO best practices.
Develop the Digital Shelf Improvement Plan for the market and track performance with the Ecommerce Head and KAMs.
Coordinate with global teams to leverage digital shelf tracking tools (e.g. eStore) and ensure minimum CARS score.
Work closely with the relevant local media/eCommerce agency to ensure excellence in execution across eRetail content and retail media.
Own hands-on content deployment and updates within retailer/vendor portals, ensuring PDPs, enhanced content, images, copy, and product attributes are published accurately and on time.
Manage content syndication workflows to distribute approved product content and assets consistently across priority eRetail partners.
Adapt and implement product content, imagery, enhanced content, and templates to meet retailer-specific requirements while maintaining brand consistency.
Own eRetail launch readiness, ensuring new product pages, PDP updates, enhanced content, and supporting assets are live across key retailers ahead of launch and campaign deadlines.
Manage Amazon Storefront/brand store updates, merchandising, testing, and optimization to support conversion and brand storytelling.
Monitor marketplaces for unauthorized sellers, pricing inconsistencies, diversion concerns, or content inaccuracies, escalating issues as needed.
Work with the Media Specialist to plan and execute always-on and campaign-based retail media activations across key retailers, in collaboration with KAMs, the Ecommerce Head, and the Media team.
Manage campaign briefs, asset delivery, and post-campaign analysis with the Media Specialist, tracking key KPIs such as CVR (Conversion Rate), ROAS (Return on Ad Spend), and incremental sales.
Support optimization of media budgets by identifying high-performing placements, keywords, and partners.
Partner with KAMs to align content, promotions, and activations with account priorities.
Ensure hero SKUs and innovations are listed and properly showcased across retailers.
Track and report digital shelf KPIs and retail media results in collaboration with the Ecommerce Head.
Maintain the eStore dashboard to monitor and achieve perfect scorecard performance; leverage insights to identify content gaps and implement updates across eStore and retailer platforms.
Analyze search performance within eStore to identify keyword and category optimization opportunities and implement enhancements.
Ingest new and updated product copy, imagery, and video assets into Syndigo; optimize and adjust per individual retailer needs and syndicate approved content to retail partners.
Upload and manage enhanced content (BTF) assets within Syndigo; develop retailer-specific layouts for partners including Ulta, Target, Walmart, Walgreens, CVS, and Meijer.
Maintain the internal eCatalog with the latest product assortment, imagery, and product copy for internal reference and use.
Partner with KAMs and Brand teams to align on product launch timelines and content readiness.
Provide comparable product recommendations to support New Item Form (NIF) creation from Syndigo.
Deliver PDP optimization recommendations based on competitive analysis and digital shelf best practices.
Utilize Helium to optimize products and implement improvements on an ongoing basis, with a recommended focus of one product optimization per quarter.
Manage Amazon Storefront updates, execute product setup through Vendor Central, and manage ATF imagery, BTF enhanced content, and video content updates.
Maintain product copy, image updates, and BTF enhanced content through Syndigo for Target.
Manage ATF imagery and video updates through the Walmart portal; maintain product copy and BTF enhanced content through Syndigo.
Maintain BTF enhanced content through Syndigo for Ulta.
Manage ATF product setup and BTF enhanced content through Syndigo for Walgreens.
Manage ATF product setup and BTF enhanced content through Syndigo for CVS.
Maintain BTF enhanced content through Syndigo for Meijer.
Leverage dashboards and analytics tools (e.g. eStoreCheck, Helium, Stackline, SimilarWeb, Syndigo, Panoramata) to support activation planning, digital shelf optimization, and retail media performance analysis.
Share actionable insights and best practices with KAMs, the Ecommerce Head, and Marketing teams.
Work closely with KAMs on account priorities, promo plans, and content needs; with the Media team to align retail media with broader media strategy; and with Marketing & Trade to ensure consistent brand execution and messaging.
Maintain strong collaboration with the Media Specialist, retail media networks, and external agencies, under the guidance of the Ecommerce Head.
Other duties as described by the business.