Ford Enthusiast Vehicles Communications Manager

Ford • Dearborn, MI

1d • Hybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. With a career on the Ford Communications team, you can bring the message of our exciting innovations to the world! You’ll help build and protect our global reputation, build stakeholder trust, and further our mission of becoming the world’s most trusted mobility company. You’ll be part of a dedicated organization delivering best-in-class, high-impact communications programs that support our innovations, industry leadership and commitment to social responsibility.
In this position...
As Enthusiast Vehicles Communications Manager, you're responsible for planning, managing and executing communications that help further establish Ford as the leader in Off-Road capability with the Bronco family of vehicles and continuing to expand Mustang’s reputation as a global performance icon with American roots.
This is a highly visible and fast paced role that requires a keen understanding of both the off-road and high-performance sport car markets and the strategic thinking, project management and media awareness skills to deliver flawless storytelling and news making.

Requirements

• Bachelors Degree
• 7-10 years demonstrated increasing responsibility managing automotive or high visibility product communications
• Strive to build and contribute to a culture of creative excellence
• Put customers and employees at the center of decision making
• Bring passion and enthusiasm to the job
• Champion great work and apply learnings and insights to subsequent projects
• Foster a culture of belonging at Ford
• A can-do attitude and a sense of urgency in this rapidly changing environment
• Strong influencing and negotiation skills, with internal and external contacts
• Superior problem-solving, decision-making and project management skills
• Attention to detail and consistency

Responsibilities

• Lead in the development of communications strategies and launch plans for Ford’s enthusiast vehicle portfolio, including Mustang, Bronco and Bronco Sport
• Responsible for ongoing enterprise storytelling around enthusiast vehicles along with issues management; work closely with major publications to seed and manage high-impact enterprising stories
• Work with the Ford Performance team to leverage the motorsports strategy in the U.S., with a focus on racing and off-roading linked to Mustang and Bronco
• Expand Ford’s media reach beyond traditional automotive media to include consumer and lifestyle media; engage with and identify influencers and advocates that will help amplify Ford’s enthusiast vehicles
• Work closely with the Enthusiast Vehicles General Manager and Marketing and Engineering teams to ensure alignment and integration of all plans; serve as advisor for customer and external facing communications
• Serve as project director for agile projects supporting key Enthusiast vehicle programs and supervise Ford salaried employees and direct the work of multiple agency partners supporting Enthusiast vehicles agile teams
• Work with the regional teams on amplification opportunities for enthusiast vehicles and lead integration with key audiences and stakeholders including employee communications
• Manage budget with a focus on waste elimination and cost efficiencies for enthusiast vehicle programs
• Responsible for delivering monthly metrics with a focus on brand awareness and building Ford’s reputation
• Continuous personal development of functional competencies and leadership agilities

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager