Enterprise Strategist

StemWave • Boston, MA

2d • Onsite

About The Position

The Enterprise Strategist sits within StemWave’s sales organization and helps franchise and enterprise clients achieve measurable returns on their StemWave investment. Marketing is the core of the role: the strategist uses patient acquisition expertise, campaign performance, and conversion data to shape account strategy, improve client ROI, and drive enterprise sales results. The role combines direct-response copywriting, funnel analysis, campaign execution, and client leadership.

The strategist develops marketing plans tailored to account goals, patient demographics, location structure, staffing, and operational capacity. They write and direct conversion-focused campaigns, coordinate setup and launch, monitor performance, and recommend improvements. They lead client marketing meetings and work closely with the Director of Strategic Growth, sales closers, internal teams, and client stakeholders to connect marketing activity to client financial goals. The role is in person in Boston and has no minimum years of experience requirement; candidates are evaluated on demonstrated ability, portfolio quality, measurable results, and a practical skills assessment.

Requirements

• Demonstrated success building and improving B2C digital marketing campaigns.
• Exceptional direct-response copywriting across ads, email, SMS, and landing pages.
• Strong understanding of consumer behavior and marketing services that require education and trust.
• Ability to interpret campaign data, identify likely causes of underperformance, and recommend practical improvements.
• Experience personalizing campaigns across different locations, audiences, and market conditions.
• Strong project management skills and experience managing multiple campaigns and deadlines simultaneously.
• Availability to work in person in Boston.
• No minimum years of experience; candidates are evaluated on demonstrated ability, portfolio quality, measurable results, and a practical skills assessment.

Nice To Haves

• Experience supporting enterprise, franchise, or multi-location accounts.
• Healthcare, wellness, or patient acquisition marketing experience.
• Hands-on paid social campaign management.
• Familiarity with CRM platforms, automated email and SMS journeys, lead routing, and reporting tools.
• Experience coordinating campaigns across corporate stakeholders and individual location teams.
• Graphic design, video editing, or creative production skills.

Responsibilities

• Build enterprise marketing plans aligned with each account’s goals, patient demographics, location structure, staffing, and operational capacity.
• Adapt campaigns to individual markets while maintaining brand standards and approved messaging.
• Identify marketing gaps and recommend specific actions to improve results.
• Develop repeatable campaigns and processes that scale across locations.
• Write conversion-focused copy for paid social ads, emails, text messages, landing pages, patient education, and reactivation campaigns.
• Develop offers, messaging, and calls to action that move patients from awareness to inquiry to booked appointment.
• Write creative briefs and direct graphics, video, and other campaign assets.
• Coordinate campaign setup, approvals, launch, and optimization with internal teams and client contacts.
• Keep patient-facing messaging within approved clinical claims and route materials for clinical or compliance review when needed.
• Monitor campaign performance at account and location levels.
• Evaluate lead quality, cost per lead, booking rates, cost per booked appointment, show rates, and downstream treatment conversion with the Director of Strategic Growth and sales team.
• Distinguish marketing problems from scheduling, lead follow-up, staffing, or clinical conversion problems.
• Test improvements to audiences, messaging, offers, creative, landing pages, and follow-up sequences; track results and apply learnings to future campaigns.
• Lead client marketing meetings, including preparation, agendas, recommendations, and follow-through.
• Explain results and recommended changes to clients, set expectations, assign responsibilities, and hold client teams accountable for marketing dependencies.
• Incorporate marketing results into broader account success plans, with recommendations tied to client ROI and financial goals.
• Track campaign calendars, deliverables, approvals, deadlines, and location-specific needs across multiple accounts.
• Coordinate with B2C Marketing, Brand, Operations, and client stakeholders.
• Verify work is complete and functioning before closing action items.
• Escalate issues with relevant facts, work completed, available options, a recommendation, and the specific decision needed.

Benefits

• Performance bonuses of up to $40,000 in cumulative milestone bonuses; each milestone bonus is earned once during the calendar year.
• Direct access to leadership and company decision-makers.
• Full-funnel ownership, from the first ad to the booked appointment and beyond.
• Opportunity for scope to grow as the enterprise and franchise business scales.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed