Enterprise Marketing Manager

Conduent Business Services, LLC•, Remote US

1d•$97,200 - $126,000•Remote

About The Position

The Enterprise Marketing Manager develops and executes integrated marketing strategies connecting portfolio priorities, buyer needs, and field execution. The role leads go-to-market planning, positioning and messaging, content strategy, targeted campaigns, account activation, and sales enablement to strengthen buyer engagement, support customer acquisition and expansion, advance opportunities, and increase measurable marketing contribution. The manager works with Sales, Client Partners, Account Managers, Solution Leaders, subject matter experts, delivery teams, Sales Enablement, and Corporate Marketing to translate business growth priorities into coordinated programs for strategic accounts, key industries, and priority solutions. Success includes stronger engagement with priority accounts and buyers, generation and progression of qualified pipeline, effective support for acquisition and expansion, effective campaigns, adoption of sales enablement content, consistent messaging, and actionable insights that improve marketing effectiveness and investment decisions.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline.
Proven experience developing and executing go-to-market strategies and integrated marketing programs.
Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.
Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement.
Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns.
Strong analytical skills and the ability to translate marketing performance data into actionable business recommendations.
Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment.
Strong cross-functional leadership and stakeholder management skills, with the ability to influence across multiple teams and organizational levels.
Excellent communication, presentation, project management, and organizational skills.
Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment.

Nice To Haves

Go-to-market strategy and execution.
Account-based marketing.
Buyer insights and market intelligence.
Positioning, messaging, and storytelling.
Demand generation and integrated campaign management.
Content strategy and sales enablement.
Marketing performance measurement and optimization.
Cross-functional leadership and influence.
Data-driven decision making.
Executive communication.
Project and stakeholder management.
Continuous improvement.

Responsibilities

Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs.
Translate portfolio strategy and market opportunities into integrated marketing plans that connect enterprise priorities with account-level execution.
Lead account segmentation and targeting based on strategic fit, revenue potential, industry priorities, buyer needs, and opportunity requirements.
Develop marketing plans, activation timelines, communication cadences, and targeted programs for priority accounts and industries.
Identify opportunities to support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities.
Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives addressing customer priorities, challenges, and pain points.
Define priority buyer personas and connect solution value to relevant industries, use cases, decision criteria, and stages of the buyer journey.
Translate complex solution capabilities into clear, differentiated customer value and maintain consistent messaging across marketing, sales, and customer touchpoints.
Refine positioning and messaging based on market trends, buyer feedback, competitive intelligence, sales insights, and performance data.
Lead the development, maintenance, and governance of enterprise, solution, and sales enablement content.
Develop client-facing assets such as presentations, fact sheets, sell sheets, thought leadership, client success stories, videos, demonstrations, microsites, and digital content.
Create sales enablement resources, including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks.
Partner with subject matter experts, Solution Architects, General Managers, delivery teams, and other stakeholders to maintain content accuracy, relevance, and readiness.
Equip sales and account teams with tailored content and tools, and partner with Sales Enablement to drive awareness, adoption, and effective use.
Plan and execute integrated, multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, events, and other relevant channels.
Develop targeted marketing programs supporting strategic accounts, priority industries, high-value pursuits, new customer acquisition, and expansion within existing clients.
Manage the campaign lifecycle, including strategy, audience segmentation, content readiness, channel planning, execution, follow-up, measurement, and optimization.
Coordinate marketing and sales activation by establishing roles, timelines, communication plans, and follow-up expectations.
Partner with Events to align conferences and events with campaign priorities, target audiences, account plans, and post-event follow-up.
Establish performance measures for campaigns, targeted programs, content, account engagement, opportunity support, and sales enablement.
Monitor campaign results, digital engagement, content performance, account activity, lead progression, and influenced opportunities.
Report on marketing-sourced and marketing-influenced pipeline, conversion, opportunity progression, pipeline velocity, and return on investment.
Translate performance data into recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation.
Use performance insights, buyer behavior, market intelligence, and field feedback to improve marketing effectiveness.
Serve as a key marketing partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing.
Establish ownership, workflows, decision points, timelines, approvals, and handoffs across marketing initiatives.
Create consistent planning and review processes that align stakeholders around growth priorities, campaign execution, account activation, and opportunity needs.
Surface market, buyer, account, and field insights that inform portfolio strategy, messaging, content priorities, and marketing investments.
Drive accountability for deliverables, follow-up, adoption, performance measurement, and continuous improvement.