Enterprise Marketing Manager, Stroke

Siemens Healthineers

3d•$145,510 - $200,079

About The Position

The Enterprise Marketing Manager, Stroke defines and drives go-to-market strategies and programs that position the Siemens Healthineers stroke care portfolio among leading healthcare organizations and emerging market segments. The role supports the company’s strategic focus on stroke care and requires an understanding of the U.S. healthcare market, including stroke care pathways across acute, ambulatory, and mobile settings. The manager develops and executes campaigns that communicate the collective value of the portfolio to executives, department heads, clinicians, and other decision makers. This senior-level individual contributor supports multi-channel, persona-based marketing campaigns and experiences; develops audience- and channel-relevant messaging and materials; and creates sales-enablement assets and tools to generate awareness and demand. The role monitors campaign performance against defined goals and budgets, and works collaboratively with cross-functional stakeholders in a highly matrixed organization. It reports to the Director of Enterprise Marketing.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
Proven success developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
Exceptional writing skills and ability to simplify complex topics and define compelling value propositions.
Proven results working with executive leadership and cross-functional teams.
Experience collaborating globally and managing projects with international counterparts.
Strong organizational and operational skills, including the ability to manage multiple projects and shifting priorities in a fast-paced environment while meeting budgets and deadlines.
Strategic thinking, excellent communication skills, and analytical skills.
Ability to work with controlled technology in accordance with U.S. export control law.

Responsibilities

Collaborate with U.S. and global business lines and support functions to develop cross-portfolio, persona-based value propositions and supporting assets.
Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for stroke care solutions.
Use market and account data to position relevant portfolio offerings and solution sets for audience segments.
Support sales by developing audience- and channel-specific content for different stages of the sales cycle.
Develop thought-leadership content based on industry trends and strategic business priorities.
Measure campaign success and optimize messaging and channel mix against defined goals and budgets.