Enrollment Marketing Manager
About The Position
The New England Conservatory (NEC), a globally recognized music school, is seeking an Enrollment Marketing Manager to join its Marketing and Communications team. This role is crucial for achieving NEC's enrollment objectives by executing multi-channel campaigns to attract and convert prospective students for undergraduate, graduate, and expanded education programs. The manager will be the primary owner of email marketing and CRM communications, leveraging a deep understanding of NEC's academic offerings, recruitment cycles, and target audiences to ensure marketing efforts align with enrollment needs. This is a hybrid position, allowing for a mix of remote work and on-campus presence at NEC's Boston campus.
Requirements
- Bachelor’s degree or relevant experience related to Marketing, Communications, Business, Music or Performing Arts.
- 2–4 years of relevant experience in any of the following: marketing, admissions/enrollment, youth/community arts program recruitment
- Proficiency in email marketing and CRM platforms (Slate experience preferred); direct experience building communication flows and email templates
- Ability to absorb complex institutional details (program requirements, timelines, audience segments) and translate them into organized marketing outputs.
- Exceptional organizational and project management skills, with a track record of managing moving parts and hitting strict deadlines.
- Strong written communication and proofreading skills, with the ability to write engaging, clear copy for email campaigns, web pages, and print materials.
- Excellent interpersonal skills; a natural collaborator who excels at building relationships and acting as a connective bridge between different departmental cultures.
Nice To Haves
- A background in or passion for music and the performing arts is highly preferred.
Responsibilities
- Translate strategic enrollment goals into organized, actionable marketing campaigns for both the College (BM, MM, DMA, dual-degree) and Expanded Education (NEC Prep, Adult Education, and Summer Programs).
- Own the day-to-day execution, building, testing, and deployment of prospective student communication tracks within enrollment systems (e.g., Slate), managing automated email campaigns, nurture sequences, and inquiry workflows.
- Partner closely with the College and Expanded Education enrollment teams to align marketing efforts with vital institutional milestones, including application deadlines, audition schedules, registration windows, and financial aid timelines.
- Support the broader Marketing team’s work across web, social media, and paid advertising by providing deep institutional knowledge regarding NEC’s academic programs, students, and influencers.
- Collaborate with internal content creators, designers, and multimedia teams to coordinate, review, and distribute high-impact digital and print assets tailored to specific recruitment efforts.
- Execute regular updates and maintenance of enrollment-focused web pages, ensuring content is accurate, timely, and optimized for the student journey.
- Monitor, track, and report on campaign analytics (e.g., email open/click rates, form fills, landing page conversions) to optimize active campaigns and share operational insights with leadership.
- Perform other duties as assigned.
Benefits
- The job description does not explicitly list benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
