Enrollment Communications and Digital Content Specialist

Earlham College • Richmond, IN

6d • Onsite

About The Position

The Enrollment Communications and Digital Content Specialist manages the day-to-day execution of Earlham College's admissions communications program in Slate. This role operates at the intersection of enrollment marketing, data, and content, combining persuasive storytelling with data-driven execution. Responsibilities include building and testing email and SMS campaigns, maintaining the data dictionary and query library, and reporting on campaign performance for continuous optimization. The specialist will also make recruitment-focused updates to website copy and manage requests for email communications to families of current students. The college seeks an individual who is proactive, analytical, and treats the role as more than just processing requests, but actively seeking improvements and testing new ideas.

Requirements

• Bachelor's degree required
• Skilled, persuasive communicator with a strong command of brand voice and guidelines
• Experience building and managing email and/or SMS marketing campaigns
• Direct experience with Slate, or a comparable CRM/marketing automation platform
• Comfort working with merge fields, conditional/dynamic content logic (e.g., Liquid markup), and query-based segmentation, or a demonstrated ability to learn these quickly
• Experience with, or aptitude for, basic website content management and copywriting for a recruitment/marketing audience
• Analytical mindset – comfort reading campaign performance data and drawing practical conclusions
• Excellent organization and cross-functional collaboration skills
• A proactive, curious approach

Nice To Haves

• Master's degree preferred
• Prior experience in higher education admissions or enrollment marketing
• Working knowledge of HTML/CSS – comfortable editing code within email templates
• Experience building or maintaining a data dictionary or audience segmentation framework

Responsibilities

• Build, deploy, and manage all Slate Deliver communications for admissions, including merge fields, Liquid markup for dynamic/conditional content, and population-based logic.
• Draft persuasive, on-brand copy across email, SMS, and web that turns admissions and campus information into a compelling case for prospective students and families to act.
• Manage the admissions email communications calendar (prospect through enrollment/yield), coordinating timing with recruitment, financial aid, and events.
• Keep website copy and recruitment communications aligned with the enrollment cycle and current recruitment initiatives and marketing campaigns.
• Align content with the action a prospect should take next, flagging friction points and recommending improvements based on campaign performance data.
• Test email and SMS sends for design, layout, and accurate Liquid markup rendering across devices and email clients before deployment.
• Manage and expand the admissions data dictionary and supporting query library in coordination with the CRM/data team, maintaining segment definitions for accurate, personalized targeting.
• Design and run a recurring A/B testing program on subject lines, send times, content, and CTAs, documenting results.
• Establish and maintain a regular campaign performance reporting cadence, with consistent UTM/source tracking for accurate attribution.
• Pilot new tactics to build on current momentum and set the college apart in the competitive landscape.
• Review content from the enrollment marketing partner and develop feedback and recommendations to keep messaging aligned with the brand and enrollment strategy.
• Manage requests from faculty and staff for email communications to families of current students, ensuring timely, accurate, and on-brand messaging.

Benefits

• Medical, Dental, and Vision Insurance
• Company paid Long-Term Disability after 1 year of full-time service
• Basic and Voluntary Life insurance
• Employee Assistance Program
• Campus Store Discount
• Free ticket vouchers for Richmond Symphony Orchestra
• Wellness Center Free Membership or Discount for eligible employees
• Athletic Games-Free entry to all home games
• Free entry into most Theatre/Music shows
• Tuition Benefits for Immediate Family for eligible employees
• 403(b) Retirement – For eligible employees, Earlham will contribute a non-elective contribution equal to 5% of gross pay after 2 years of service. After 3 years of service, this non-elective contribution increases to 8%. Vesting credit is available for new employees with previous service in the education sector with required documentation.
• Many Wayne County Chamber of Commerce member businesses offer discounts to anyone with an Earlham ID

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level