Engagement Marketing Manager

Color Health • South San Francisco, CA

1d • $115,000 - $130,000 • Remote

About The Position

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! About the Role: Color’s Engagement Marketing team works alongside our clients to create customized communications plans to help drive enrollment and ongoing engagement in the Color benefit. Your audience will be both Color’s clients and end-users of Color’s product. The Engagement Marketing Manager will support the design, project management, and execution of multi-channel communication campaigns that drive member enrollment across Color’s customer base. You’ll work closely with clients across our book of business to understand their unique populations, identify the channels and messaging that resonate most, and recommend tailored strategies to achieve enrollment goals. This includes presenting Color’s engagement marketing approach to clients, earning their trust, and customizing campaigns across email, mail, digital, and in-person events. In this highly visible and cross-functional role, you’ll collaborate with Customer Success Managers, client stakeholders, partner with internal teams, including, but not limited to: Design, Product, and Medical Affairs to deliver enrollment and engagement programs that help Color stand out. You’ll enjoy the role if you are operationally minded and energized by brainstorming with clients, solving complex outreach challenges, and driving creative campaigns that make healthcare more accessible.

Requirements

• 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product
• Operational prowess in building new workflows and adapting old ones
• Experience building and maintain strong relationships with jumbo enterprise and strategic clients
• Experience creating and implementing comprehensive marketing plans that vary by client type and population
• Strong project management, written and verbal communication skills
• Experience collaborating with and presenting to clients
• Experience managing and optimize multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
• Experience tracking and reporting on key performance indicators related to marketing efforts
• A personality that is motivated and energetic, with proven ability to work independently and collaboratively, and someone who can learn quickly and drive toward defined goals and targets in a fast-paced high growth environment

Nice To Haves

• Ability to travel for onsite events with clients
• Experience working with insurance plans and marketing to their policyholders
• Experience working with union and blue collar populations
• B2B2C marketing experience, especially within healthcare
• Skilled in using performance tracking in tools like Metabase, Amplitude, and delivering insights and recommendations to improve performance
• Design experience, especially in Google Slides and Figma

Responsibilities

• Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
• Build multi-threaded relationships with large enterprise and health plan clients
• Write, edit, and test copy that engages different population segments across clients
• Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
• Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
• Own and improve workflows for launching campaigns at scale, driving operational excellence
• Identify new growth or engagement opportunities based on campaign data and audience behavior

Benefits

• Competitive salary
• Comprehensive medical, dental, vision, life, and disability benefits
• 401k match
• Monthly phone and wifi stipend for employees, annual ergonomic stipend
• Generous vacation policy, paid holidays and company-wide recharge days
• Equal paid parental leave for birthing and non-birthing parents
• Free cancer screening and prevention resources for employees and their adult dependents

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed