Engagement Marketing Manager

RBC•Toronto, ON

3d•Hybrid

About The Position

Avion Rewards is seeking a skilled Marketing Manager to join their team. This role will own a portfolio of high-impact engagement programs that keep customers connected to the value Avion Rewards delivers. The ideal candidate is a marketer who believes the best customer relationships are built offer by offer, moment by moment.

Requirements

University Degree in Marketing or Communications.
5+ years of marketing experience.
Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
Experience developing creative briefs and managing the creative process and timelines.
Experience building and launching marketing initiatives, including email, digital, social, and content marketing strategies, and evergreen campaigns.
Metrics-driven and results-tracking mindset while executing across digital channels.

Nice To Haves

Previous marketing experience in the credit card and/or loyalty space.
Self-starter who proactively brings ideas and optimization recommendations to the team.

Responsibilities

Assist in the development of marketing plans and execution to support customer engagement goals.
Design, manage, and execute marketing offer tests that drive customer engagement, analyze data, and translate results into recommendations.
Partner with product, business, and internal/external teams to launch new features through marketing campaigns.
Shape the win-back strategy by identifying lapsed customers, understanding their needs, and crafting targeted communications and offers.
Develop and execute marketing programs for the Avion Rewards ShopPlus proprietary browser extension to drive awareness, adoption, and engagement.
Support the expansion and optimization of the Everyday Rewards portfolio by developing strategies that deepen engagement and reward customers.