Email & Web Specialist
RSA Conference•Boston, MA
2d•$90,000 - $110,000•Remote
About The Position
We're looking for a skilled Email & Web Specialist to own the technical execution of our digital marketing presence. You'll split your time between building and deploying email programs in HubSpot and developing website pages—making sure every touchpoint is polished, on-brand, and performing. This is a hands-on role for someone who loves living at the intersection of marketing and technology. You’ll work closely with the Email Marketing Manager and Website Marketing Manager.
Requirements
- 3–5 years of experience in a marketing development, email development, and/or web development role
- Hands-on proficiency with HubSpot Marketing Hub (HubSpot certifications a plus)
- Experience building and managing pages in Sitecore and/or Liferay CMS
- Solid command of HTML and CSS for email; familiarity with email rendering quirks across clients
- Working knowledge of front-end web technologies: HTML, CSS, JavaScript
- Experience building responsive, accessible web pages and emails
- Familiarity with marketing automation concepts: workflows, lifecycle stages, lead scoring is a plus
Nice To Haves
- Experience with Litmus for email testing
- Familiarity with Sitecore's personalization or analytics features
- Familiarity with SEO best practices and tools (SEMrush, Google Search Console, etc.)
- Basic understanding of HubSpot CRM and contact/list management
- Experience working with a design system or component library
- Knowledge of accessibility standards (WCAG 2.1)
Responsibilities
- Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment
- Schedule and deploy email campaigns, including managing send times and audience lists/segmentation within HubSpot
- Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement
- Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings
- Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices
- QA emails thoroughly before deployment across devices and email clients
- Build and maintain landing pages, website pages, and content components within the CMS (expertise in Sitecore and/or Liferay strongly preferred but willingness to learn is a must)
- Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages using HTML, CSS, and JavaScript
- Work within CMS platform component system to create and update page templates and renderings
- Partner with back-end developers or a development team as needed to implement new functionality
- Optimize pages for performance, SEO, and conversion
- Support campaign launches by building dedicated landing pages and thank you pages
- Assist Website Marketing Manager in monitoring and reporting on email and web performance metrics; surface insights and recommendations
- Stay current on HubSpot platform updates, CMS best practices, and web standards
Benefits
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company‑wide offsite
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
