Email Marketing Specialist (Onsite in Laguna Hills, CA)

AmeriPharma • Laguna Hills, CA

5d • $80,000 - $95,000 • Onsite

About The Position

AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.

Are you a strategic marketer who knows how to turn email into a high-impact growth channel?
Do you enjoy building and optimizing campaigns that drive engagement, conversion, and long-term customer value?
We’re looking for an Email Marketing Specialist to help scale and evolve our email marketing efforts as we continue to grow. In this role, you’ll take ownership of key initiatives across strategy, segmentation, automation, and performance—helping us deliver more personalized, effective communication across the entire customer journey.
This is a high-impact opportunity for someone who thrives on data, testing, and continuous optimization, and wants to play a meaningful role in shaping how email contributes to overall business growth.

The Email Marketing Specialist will lead the strategy and execution of email marketing initiatives that drive engagement, conversion, and customer growth. This role is responsible for developing targeted, personalized campaigns across the customer lifecycle—from lead nurturing to retention—using data-driven segmentation and automation.
You’ll manage the full email marketing process, including campaign planning, workflows, list growth and management, testing, reporting, and ongoing optimization. Working cross-functionally with the broader marketing team, you’ll help identify key customer touchpoints and ensure email is effectively integrated into the overall customer journey.

Requirements

• 5+ years of experience in email marketing, with a proven track record of growing engagement, conversion, and revenue growth
• Proven ability to develop and execute email marketing strategy, including segmentation, lifecycle marketing, and campaign planning
• Strong understanding of customer journeys and how to use emails to support acquisition, activation, retention, and re-engagement
• Understanding of email deliverability and sender reputation best practices
• Strong attention to detail and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience with lead generation and lead nurturing strategy, including building and optimizing automated flows
• Strong analytical mindset, with experience using data to inform testing, optimization, and strategic decisions
• Experience with email marketing platforms and analytics/reporting tools

Nice To Haves

• Bachelor's degree in marketing, communications, or a related field
• Proficiency in ActiveCampaign strongly preferred
• Experience with CRM systems like HighLevel strongly preferred
• Strong design skills and experience with HTML and CSS responsive email templates
• Experience with A/B testing and optimizing email campaigns
• Knowledge of email compliance regulations (e.g., CAN-SPAM, CCPA)
• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Proven ability to drive results and grow engagement and revenue through email marketing strategies.

Responsibilities

• Develop and execute email marketing strategies for each customer persona, leveraging analytics to inform segmentation and personalization strategies
• Drive email list growth through creative opt-in strategies including partnering with key organizations
• Build and optimize email content segmentation and personalization strategies by leveraging analytics on user behavior and activity.
• Lead planning and oversee execution for email marketing calendar of email campaigns, including content-focused emails, automation, triggers, and more
• Oversee the content of campaigns, including proofreading copy, design, mobile optimization, personalization, and more
• Coordinate with design and copywriting teams to ensure that campaigns are visually appealing, mobile-friendly, and well-written
• Drive execution of new triggers, automation and personalization tactics.
• Develop an ongoing testing strategy for variables such as template, content, calls-to-action, timing and frequency.
• Produce weekly reports on email performance and provide insights for optimization. Use reports to analyze customer data to maximize campaign performance.
• Research and recommend appropriate email marketing tools and software.
• Keep up-to-date with latest best practices, strategies, and industry standards.
• Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM).
• Develop and manage internal company communications, including email announcements and updates to ensure effective internal engagement.
• Collaborate with cross-functional teams to ensure operational emails align with overall marketing strategies and enhance the customer experience.
• Other duties as assigned.

Benefits

• Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
• Great pay and general compensation structures
• Employee assistance program to assist with mental health, legal questions, financial counseling etc.
• Comprehensive PTO and sick leave options
• 401k program
• Plenty of opportunities for growth and advancement
• Company sponsored outings and team-building events
• Casual Fridays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees