Email Marketing Specialist (Klaviyo)

Hire Overseas

3h•Remote

About The Position

We're looking for a hands-on Email Marketing Specialist (Klaviyo) to own day-to-day retention execution in Klaviyo for a premium DTC accessories brand. Internal strategy and creative direction will be provided by the team. Your job is to turn those briefs into polished, on-brand emails and a retention system that drives repeat purchase. This is an execution role, not a strategy role. You will draft copy, build designs in Klaviyo, implement and optimize lifecycle flows, execute campaigns, manage segmentation, maintain deliverability health, and run a consistent testing and reporting rhythm every single week. If you are a hands-on Klaviyo operator who can work within a brand voice that is warm, editorial, and premium without being stiff, this role is a strong fit.

Requirements

3 to 5+ years of email and lifecycle marketing experience in ecommerce or DTC
Strong Klaviyo mastery including flows, segmentation, dynamic content, reporting, and template builds
Ability to draft clean, on-brand email copy and build polished email layouts directly in Klaviyo
High QA discipline and operational rigor: you catch errors before they send, not after
Comfortable interpreting performance data and proposing clear next actions
Clear, reliable communicator who can execute within a fast weekly cadence
Sensitivity to premium and luxury-adjacent brand tone and aesthetics

Nice To Haves

SMS experience in Klaviyo
SMS, Attentive, or Postscript
Basic HTML familiarity for email module edits
Experience building retention calendars around promotional guardrails
Background in fashion, accessories, or lifestyle DTC brands

Responsibilities

Draft email copy and assemble email designs in Klaviyo based on internal briefs
Build and schedule weekly campaigns aligned to the promotional calendar
Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows
QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks
Maintain a clean rolling campaign calendar covering four to six weeks at a time
Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable
Maintain clear flow architecture and naming conventions
Run A/B tests on timing, subject lines, content blocks, and offer logic
Ensure flows reflect promotional guardrails and stay consistent with brand tone
Maintain key segments including new subscribers, first-time buyers, repeat buyers, VIP, lapsed windows, and category interest
Own suppression logic and exclusions to avoid over-emailing and protect customer experience
Support personalization and dynamic content logic across Klaviyo
Monitor deliverability and list health including bounce rates, spam complaints, and open and click trends
Maintain list hygiene, suppression, and sunsetting programs
Recommend cadence adjustments to protect long-term deliverability
Deliver a weekly one-page report covering campaign results, flow results, key learnings, and next actions
Provide a monthly retention review covering flow contribution, segment performance, and a testing roadmap
Maintain a testing log documenting what was tested, results, and decisions made