DTC Email & SMS Marketing Manager (Shopify + Klaviyo)
About The Position
We're looking for an experienced DTC Email & SMS Marketing Manager to own our entire retention marketing program from strategy through execution. This isn't a simple newsletter role. You'll be responsible for building and optimizing every part of our email and SMS lifecycle marketing—from customer acquisition to retention, winback, and long-term LTV growth. You'll work closely with our creative, growth, and ecommerce teams to develop high-converting campaigns, automated flows, and SMS strategies that drive revenue every day. If you know Shopify, Klaviyo, and what it takes to scale a high-volume ecommerce brand, we'd love to talk.
Requirements
- 3+ years of experience managing email and SMS marketing for DTC ecommerce brands
- Expert knowledge of Klaviyo
- Strong experience with Shopify
- Proven track record growing email and SMS revenue
- Deep understanding of customer lifecycle marketing
- Experience building advanced email and SMS automations
- Strong analytical skills with the ability to make data-driven decisions
- Experience with segmentation and personalization
- Excellent copywriting instincts for conversion-focused marketing
- Comfortable working in a fast-paced, performance-driven environment
Nice To Haves
- Experience with subscription businesses
- Familiarity with CRO and ecommerce analytics
- Experience using Northbeam, GA4, or similar attribution platforms
- Knowledge of HTML/CSS for email
- Experience with AI tools to improve workflow and productivity
Responsibilities
- Own the entire email and SMS marketing channels
- Build, launch, and optimize Klaviyo email and SMS flows from scratch
- Create and manage daily/weekly promotional email and SMS campaigns
- Develop lifecycle marketing strategies for customer acquisition and retention
- Build and optimize: Welcome Series, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, Cross-Sell & Upsell, Review Requests, Winback, Sunset/Re-engagement, VIP & Loyalty Flows
- Create customer segmentation strategies
- Improve deliverability, inbox placement, and SMS performance
- Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging
- Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement
- Coordinate product launches, seasonal promotions, and major sales events
- Work with designers and copywriters to produce high-converting email and SMS creatives
- Manage the email and SMS marketing calendars
- Own email and SMS revenue and lifecycle marketing KPIs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
