Email Marketing Specialist II

Vivid Seats•Chicago, IL

4h•Hybrid

About The Position

As an Email Marketing Specialist II, you will be a vital member of the CRM team at Vivid Seats, responsible for the day-to-day, hands-on execution of promotional email sends and push notifications. This role involves leveraging state-of-the-art segmentation and engagement tools to build highly targeted multi-touch email marketing experiences for the customer community. Vivid Seats is currently scaling its CRM and Customer Data Platform (CDP) to craft personalized multi-touch journeys aimed at igniting repeat purchases, boosting app adoption, and driving revenue growth. You will work alongside a driven and experienced team, gaining valuable email marketing skills. Your role contributes to success through data-fueled personalization by combining CRM tools and CDP data for precise fan segmentation, tailoring campaigns to drive repeat purchases and revenue. You will also orchestrate dynamic email, push, and in-app sequences to enhance engagement and reduce churn, and contribute to shaping campaign strategies for app adoption and revenue across email and push channels.

Requirements

5+ years of experience building multi-step email campaigns in enterprise CRM platforms.
Expertise in email tools like HTML, Dreamweaver, and Email Service Providers (Salesforce Marketing Cloud, Responsys, Etc.).
Solid understanding and experience utilizing a CDP for customer segmentation, personalization, and campaign optimization.
Proven ability to conceptualize, build, and deploy personalized marketing emails.
Strong organizational and project management skills, with meticulous attention to detail.
An analytical mind with a passion for understanding and optimizing campaign performance, using data from both CRM and CDP for advanced insights.
A proactive and adaptable attitude, comfortable multitasking and prioritizing independently.
Excellent communication skills for collaboration with peers and cross-functional teams.

Nice To Haves

Braze preferred (as an Email Service Provider).
Working knowledge of SQL, APIs, webhooks, and relational data is a plus.

Responsibilities

Execute day-to-day, hands-on promotional email sends and push notifications.
Leverage segmentation and engagement tools to build highly targeted multi-touch email marketing experiences.
Combine CRM tools and CDP data to segment fans with precision.
Tailor email and push notification campaigns to resonate deeply with each segment, leading to repeat purchase behavior and revenue growth.
Orchestrate dynamic email, push, and in-app sequences powered by insights, driving engagement and reduced churn.
Contribute to shaping campaign strategies that drive app adoption and revenue through innovative campaigns across email and push channels.
Complete new hire orientation and gain resources for success within 30 days.
Learn how ticket marketplaces operate and contribute to providing great customer experiences within 30 days.
Acclimate to team and company norms, business objectives, and Vivid Seats values within 30 days.
Gain an understanding of Braze functionality and liquid scripting for dynamic personalization within 30 days.
Contribute to approaches, methods, or technologies to support overall business goals and drive team efficiency within 60 days.
Maintain, harvest, and aid internal and external relationships to achieve progress and advance objectives within 60 days.
Develop a solid understanding of product categories and customer lifecycle milestones within 60 days.
Develop more efficient ways to set up complex message streams within 60 days.
Prioritize projects independently within 60 days.
Own individual campaign execution, driving measurable results powered by data-driven insights from both CRM and CDP within 90 days.
Continuously learn and refine skillset to stay ahead of the curve, mastering new features and integrations within 90 days.
Display understanding of customer lifecycle and products by contributing to promotional planning efforts within 90 days.
Collaborate seamlessly with marketing, product, and engineering teams to implement program enhancements and company initiatives, leveraging CRM and CDP to create a unified customer experience across channels within 90 days.