Email Marketing Operations Manager-Full Time Remote

Contributor Development Partnership, PBC•Boston, MA

11d•$70,000 - $80,000•Remote

About The Position

CDP, a Boston-based public benefit corporation, uses the collaborative fundraising model to improve the operational efficiency and revenue generation capacity of the public media system. CDP currently provides more than 230 NPR and PBS stations with outsourced marketing, data analytics, fundraising, and technology services. These services help stations raise more net income, grow their donor files faster, lower their fundraising costs, and free up development talent allowing stations to better focus on local engagement. Since its inception as a business unit with the WGBH Educational Foundation and subsequent evolution to a freestanding entity, CDP has driven $150 million in incremental net value back to stations and has become the most widely adopted station service in the business of public broadcasting. The Digital Production Team is part of CDP’s Fundraising Operations Department and supports the Member Services Bureau, or MSB, cooperative. The team manages web donation forms and a high-volume email solicitation program for more than 50+ public media organizations. Each year, the team sends more than 75-million emails and supports the processing of more than 350,000 new donations through the webforms it maintains. Reporting to the Senior Director of Fundraising Operations, this role manages the end-to-end email production process, including scheduling, asset coordination, campaign setup, HTML production, quality assurance, approvals, deployment, operational reporting, and the management of the two Email Production Specialist on the team. This position has a dual mandate: supporting the scalable execution of the MSB Email Solicitation Program while also addressing the individualized email solicitation needs of MSB stations when those needs align with the cooperative’s service model. The position works extensively in Iterable and partners closely with Strategic Marketing & Fundraising Services, or SMFS, which owns email strategy, messaging, and testing priorities. Success in this role requires exceptional attention to detail, excellent copy-editing and proofreading skills, strong technical email production capabilities, and the ability to manage a complex, high-volume campaign calendar.

Requirements

Three or more years of hands-on experience producing and managing complex email marketing campaigns.
Experience building, testing, and deploying campaigns in an email service provider or marketing automation platform.
Strong HTML and CSS skills, including experience troubleshooting responsive email content.
Experience with segmentation, personalization, dynamic content, templates, and automated journeys.
Working knowledge of email deliverability metrics and troubleshooting practices.
Experience managing quality assurance, proofing, and approval processes.
Strong organizational skills and the ability to manage multiple campaigns and deadlines.
Exceptional attention to detail and commitment to accurate execution.
Strong written and verbal communication skills.
Ability to document workflows and explain technical concepts clearly.
Ability to work independently and collaboratively in a remote environment.
Bachelor’s degree or equivalent professional experience.

Nice To Haves

Hands-on experience with Iterable, including: Campaigns and journeys, Segmentation, Catalogs or data feeds, Dynamic content, Templates and snippets, Reporting and deliverability tools
Experience with Salesforce or another CRM platform.
Experience managing email programs with multiple clients, brands, business units, or localized campaign variations.
Experience in a high-volume email production environment.
Familiarity with email rendering and quality assurance tools.
Experience in nonprofit, fundraising, membership, public media, or another mission-driven environment.
Nonprofit or public media experience is helpful but not required. Candidates with relevant experience in agencies, e-commerce, associations, higher education, subscription businesses, or other complex email marketing environments are encouraged to apply.

Responsibilities

Coach and mentor the Email Production Specialists on the team, fostering a culture of precision, accountability, and continuous process improvement.
Build, test, schedule, and deploy email campaigns in Iterable.
Manage segmentation, dynamic content, catalogs, templates, snippets, and station-specific campaign variations.
Write, edit, and troubleshoot responsive HTML and CSS for email.
Manage the email solicitation calendar and coordinate campaign assets, requirements, deadlines, proofs, and approvals.
Conduct detailed quality assurance of copy, creative, links, tracking, audiences, suppression rules, personalization, and dynamic content.
Monitor deliverability metrics, investigate issues, and coordinate corrective action when needed.
Support IP warming and email onboarding activities for new MSB stations.
Track station participation (opt-ins and opt-outs) for all solicitations.
Maintain campaign documentation, and operating procedures.
Identify and implement improvements that strengthen quality, efficiency, and scalability.
Serve as the primary operational contact for email production questions and escalations.
Partner with SMFS, Digital Production, client services, data, and technology teams to execute campaigns accurately and on schedule.