Email Marketing Manager

Charlestowne Hotels • Charleston, SC

4d • Onsite

About The Position

The Email Marketing Manager (EMM) oversees the development, execution, and performance analysis of automated and promotional email campaigns across the Charlestowne Hotels portfolio. As a key member of the Marketing Team, the EMM drives process efficiencies, cross-departmental collaboration, and revenue growth through data-driven email strategies and targeted content.

Requirements

• 4+ years of proven experience building, executing, and analyzing email marketing programs (Hospitality or Travel industry experience preferred).
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proficiency in CRM platforms (Revinate highly preferred), CMS, and major Email Service Providers (ESPs).
• Hands-on experience with HTML/CSS for email layout adjustments; knowledge of MJML is a plus.
• Proficiency in Google Workspace / Microsoft Office and Adobe Creative Suite.
• Solid understanding of web analytics platforms (e.g., Google Analytics).
• Exceptional attention to detail and rigorous QA habits.
• Strong project management, organization, and multi-tasking skills.
• Excellent written communication and adaptable copywriting/editing ability.
• Strong analytical skills with the ability to translate data into strategic marketing decisions.

Nice To Haves

• Hospitality or Travel industry experience preferred.
• knowledge of MJML is a plus.

Responsibilities

• Plan, execute, and analyze promotional and automated email marketing campaigns using CRM and ESP platforms.
• Oversee and segment portfolio databases to ensure list health, compliance, and accurate audience targeting.
• Write, copyedit, and perform rigorous Quality Assurance (QA) on copy, layouts, links, and dynamic content tailored to diverse brand personas.
• Conduct ongoing A/B testing on subject lines, creative assets, and delivery timing to improve engagement and conversion rates.
• Track performance metrics, analyze CRM-generated revenue, and deliver actionable insights and recommendations to stakeholders.
• Partner with design, content, project management, and property teams to align email initiatives with broader hotel marketing goals.
• Ensure all email deployments adhere to deliverability standards, anti-spam regulations (e.g., CAN-SPAM, GDPR), and mobile responsiveness guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level