Email Marketing Manager

Guardian Life Insurance•New York, NY

1d•$82,770 - $135,975

About The Position

The Email Marketing Manager will own the strategy, execution, and optimization of email marketing initiatives for the Financial Protection and Retirement Solutions (FPRS). This role will partner closely with leadership across Financial Protection and Retirement Solutions (FPRS) and Client Solutions and Wealth Management (CSWM) Marketing to drive growth through targeted, data-driven lifecycle marketing programs. This individual will play a critical role in translating business goals into scalable email strategies that support our retirement products. The ideal candidate brings deep experience in marketing automation, lifecycle strategy, and campaign execution within a fast-paced, highly regulated environment.

Requirements

Bachelor’s degree in Marketing, Business, Finance, or related field
5–8+ years of experience in email marketing, lifecycle marketing, or marketing automation
Experience working within wealth management, financial services, or a highly regulated industry
Hands-on experience with marketing automation platform Salesforce Marketing Cloud
Strong technical proficiency with AMPscript and SQL
Strong command of lifecycle marketing, audience segmentation, and customer journey orchestration
Proven experience enabling sales and supporting go-to-market efforts through email
Excellent attention to detail
Strong eye for best-in-class email design and quick to catch rendering issues
Deep knowledge of email best practices, including deliverability, HTML, and personalization
Excellent communication, presentation and stakeholder management skills
Comfortable in a fast-paced environment, effectively managing multiple priorities
Must be legally authorized to work in the United States, without the need for employer sponsorship.

Responsibilities

Collaborate, develop and lead the email marketing strategy for the Financial Protection and Retirement Services (FPRS) business, aligned to broader marketing and growth objectives
Build, scale, design and execute lifecycle email programs across our suite of retirement solutions
Translate go-to-market strategies, sales campaigns, and product launches into targeted email journeys and campaigns
Manage end-to-end campaign execution including segmentation, dynamic content, personalization, testing, deployment, AI solutions, and reporting
Partner with Product, Data, Tech, and Marketing teams to deliver high-impact communications that drive productivity and targeted outcomes
Lead optimization of email performance through A/B testing, journey enhancements, and data-driven decision-making
Maintain strong data governance practices including segmentation strategy, audience targeting, and data hygiene improvements
Collaborate with Compliance and Legal to ensure all communications meet regulatory and brand standards
Support the development of scalable marketing automation infrastructure and email best practices
Stay informed on industry trends, customer behavior, and competitive insights to evolve email strategy accordingly