Email Marketing Coordinator

Regent University•Virginia Beach, VA

2d•$44,875 - $49,875•Onsite

About The Position

The Email Marketing Coordinator serves as a facilitator of email marketing strategies to achieve brand awareness, communicate Regent University’s mission and vision, and help meet enrollment objectives. This position reports to the Digital Communications Manager and serves a key role in the development of email and SMS content, as well as other means of digital communications. The primary responsibilities of the position focus on email operations to execute various email marketing campaigns, end-to-end, by following established production processes. Secondary responsibilities include monitoring email campaign metrics and analyzing data to optimize campaign performance, collaborating with cross-functional teams to create integrated marketing campaigns that align with overall marketing goals, staying up to date with email marketing trends and best practices, and implementing new strategies as needed to improve campaign effectiveness. This position will work collaboratively with creative development, marketing strategy, and enrollment management stakeholders.

Requirements

A bachelor’s degree in a related field, or an equivalent combination of formal education and directly related experience.
Demonstrated experience with data measurement to create engaging online content.
Experience with digital marketing platforms.
Familiarity with inbound marketing tactics and lead generation.
Proficient writing skills.
Ability to coordinate with cross-functional teams for projects, including setting clear objectives, organizing people, coordinating activities, monitoring progress, and ensuring projects are on track.
Results-oriented with the ability to organize and independently manage multiple projects simultaneously.
Effective time-management and prioritization skills, estimating appropriate time for tasks and deliverables to consistently meet deadlines.
Demonstrated proficiency in Microsoft Office, including Outlook, Word, and Excel.
Ability to navigate and learn institutional technology platforms efficiently.
Commitment to Regent’s core values of Excellence, Innovation, and Integrity.

Nice To Haves

Experience with Salesforce and MailChimp.

Responsibilities

Facilitate email marketing strategies to achieve brand awareness, communicate mission and vision, and meet enrollment objectives.
Develop email and SMS content, as well as other digital communications.
Execute email marketing campaigns end-to-end by following established production processes.
Monitor email campaign metrics and analyze data to optimize campaign performance.
Collaborate with cross-functional teams to create integrated marketing campaigns.
Stay up to date with email marketing trends and best practices.
Implement new strategies to improve campaign effectiveness.
Gather and/or develop creative assets and test email templates.
Build audience segments and perform backend set-up in email platforms.
Seek campaign approvals and deploy approved emails.
Support event and newsletter email drops/campaigns.
Manage and maintain the Email Marketing Master Calendar.
Provide campaign development status updates.
Work in email platforms like Salesforce and MailChimp.
Understand data structure and list segmentation within the email marketing platform.
Utilize Brand Guidelines and available resources and templates.
Develop new components as appropriate.
Be aware of larger Marketing initiatives and take a holistic approach to campaign management.
Measure effectiveness of email campaigns and prepare comprehensive reports and analysis.
Present data to key stakeholders and propose future campaign optimizations.