Email Marketing Coordinator

Dreamlabs • San Diego, CA

2d

About The Position

DREAMLABS Agency is seeking a proactive, detail-oriented Email Marketing Coordinator to support the execution of email and SMS marketing across its client portfolio. This is an execution-focused role for someone comfortable working within Klaviyo, capable of taking a finalized strategy, brief, and creative assets to build accurate, fully functional campaigns and automated flows. The role involves building, QAing, scheduling, and maintaining email and SMS programs, while ensuring projects are organized and communication is clear with the internal team and clients. The ideal candidate possesses an understanding of lifecycle marketing mechanics, takes ownership of their work, and can be trusted to execute accurately with minimal oversight.

Requirements

• 1+ years of hands-on email marketing experience, ideally within an agency or e-commerce environment.
• Hands-on experience building campaigns, segments, and automated flows in Klaviyo is required.
• Solid understanding of lifecycle marketing fundamentals, including segmentation, customer retention, and automated customer journeys.
• Exceptional attention to detail and a strong sense of ownership over the accuracy of your work.
• Highly reliable and communicative, with the ability to manage deadlines, keep your calendar organized, and proactively update the team on progress or blockers.
• Comfortable communicating professionally with clients through Slack, Teams, or similar platforms.
• Able to take a finalized brief and run with it independently while knowing when to ask questions or escalate an issue.
• Comfortable working across multiple clients and priorities in a fast-paced agency environment.

Nice To Haves

• Experience with Postscript or another SMS marketing platform is a strong plus.

Responsibilities

• Build, schedule, and launch email and SMS campaigns across multiple clients based on finalized strategic briefs and provided creative assets.
• Build, update, and maintain automated customer journeys in Klaviyo, including welcome, abandoned cart, browse abandonment, post-purchase, winback, and other lifecycle flows.
• Build and apply accurate audience segments based on campaign objectives, customer behavior, purchase history, engagement, and other relevant criteria.
• Build and maintain Klaviyo forms and pop-ups, including targeting rules, triggers, and integrations with email and SMS programs.
• Conduct thorough self-QA before anything goes live, including links, UTMs, segmentation, exclusions and suppressions, flow logic, copy, creative, mobile and desktop rendering, test sends, and scheduling.
• Keep campaign and flow builds organized and on schedule, proactively communicate status and blockers, and ensure deliverables move smoothly from brief through launch.
• Support day-to-day client communication in Slack or Teams by acknowledging requests, providing clear status updates, and escalating strategic questions to the appropriate team member.
• Work confidently within Klaviyo and broader lifecycle marketing tech stack, including SMS platforms such as Postscript, and help troubleshoot implementation issues.
• Follow email and SMS best practices around consent, suppression, list hygiene, sending practices, and basic deliverability to help protect client programs and customer experience.

Benefits

• Opportunity to grow and deepen your technical lifecycle marketing expertise within a fast-paced agency environment.
• Exposure to high-level strategy and leading consumer and e-commerce brands.
• Hands-on experience across a wide range of email and SMS programs, customer journeys, and client business models.
• A collaborative team with a high bar for quality, ownership, and performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed