Email Development Manager
About The Position
U.S. Bank Payments: Consumer and Small Business (PCS) is seeking an experienced Email Development Manager with deep expertise in hands-on email development and execution. This role is responsible for building, coding, and optimizing highly dynamic, data-driven email programs in Salesforce Marketing Cloud, supporting bank, partner, and white-label branded communications. The ideal candidate is a highly technical email practitioner who understands how creative, data, automation, and platform capabilities come together to deliver scalable, high-performing email communications. This role partners closely with strategy, creative, data, and vendors to improve quality, efficiency, and speed to market across the email channel.
Requirements
- Salesforce Marketing Cloud Expertise
- Strong hands-on experience with: Email Studio, Journey Builder, Automation Studio, Contact Builder / Data Designer
- Advanced SQL for data segmentation, transformation, and automation
- Strong proficiency in AMPscript and SSJS for personalization and dynamic content
- Experience with HTML and CSS for responsive email development
- Experience supporting marketing automation and enterprise MarTech environments
- Proven ability to troubleshoot technical issues and optimize platform performance
- Strong collaboration and communication skills, with the ability to explain technical concepts to non-technical stakeholders
- Comfortable operating as an individual contributor with execution ownership
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in digital marketing
Nice To Haves
- One or more of the following Salesforce certifications are strongly preferred: Salesforce Certified Marketing Cloud Engagement Developer, Salesforce Certified Marketing Cloud Engagement Consultant, Salesforce Certified Marketing Cloud Engagement Administrator, Salesforce Certified Marketing Cloud Email Specialist
Responsibilities
- Develop, code, and deploy responsive, data-driven email templates using HTML, AMPscript, and Salesforce Marketing Cloud tools.
- Build and execute highly dynamic email solutions, including personalization logic, conditional content, modular template frameworks, and audience segmentation.
- Leverage Salesforce Marketing Cloud capabilities, including Email Studio, Journey Builder, Automation Studio, and Data Extensions, to create targeted, efficient, and scalable email programs that support business goals.
- Serve as a subject matter expert in email development best practices, including coding standards, accessibility, rendering, and performance optimization.
- Drive process improvements and technical efficiencies in email development, testing, QA, and deployment workflows.
- Ensure all email executions adhere to industry policies, compliance requirements, and CAN-SPAM regulations.
- Evaluate campaign performance and collaborate with partners to recommend development, template, or structural enhancements that improve results.
- Build strong working relationships with internal partners to support high-quality execution and continuous improvement.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
- Incentive and recognition programs
- Equity stock purchase
- 401(k) contribution and pension
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
