Senior Email Development Manager

Sinclair Broadcast Group•Santa Monica, CA

9d•Onsite

About The Position

The Senior Email Development Manager for Tennis Channel will play a key role in nurturing subscriptions and driving engagement through personalized, data-driven email and CRM campaigns. This role focuses on the execution of B2C/D2C communication but will have a direct influence on strategy and optimization of customer journeys in support of our wider business goals — connecting tennis fans with live and on-demand tennis — as well as maximizing viewership and loyalty. Ideal candidates will have hands-on experience with Braze or a similar Email platform (eg, Salesforce Marketing Cloud, Sailthru, Hubspot, etc). This role is onsite and located at our Santa Monica office.

Requirements

5+ years of CRM or email marketing experience, preferably in a subscription-based industry
Proficiency with a leading ESP (Salesforce Marketing Cloud, Braze, Hubspot, Sailthru, etc) required
Strong understanding of email automation, segmentation, and dynamic content best practices
Analytical mindset with ability to interpret campaign metrics and translate insights into action
Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously
Curious, data-driven, and motivated to create meaningful customer experiences

Nice To Haves

HTML/CSS experience a plus but not required!
Strong preference for candidates with Braze experience

Responsibilities

Build, test, and deploy one-off email campaigns, journeys, and newsletters.
Verify emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes.
Support the CRM Director in refining personalization strategies, audience segmentation, and targeting to increase engagement and conversion.
Collaborate with the Editorial team to develop templates for new and pop-up newsletters.
Craft weekly newsletter based on copy and imagery provided by Editorial.
On a weekly basis, translate Editorial copy into compelling subject lines.
Work closely with Growth Marketing to create thoughtful, timely cross-channel messaging.
Build automated customer journeys (welcome, winback, churn mitigation, etc) to drive engagement throughout the subscriber lifecycle.
Leverage insights from customer behavior and campaign data to refine audience segmentation, email frequency, and content strategy.
Contribute to the evolution of a unified CRM strategy that both deepens and expands a subscriber’s relationship with tennis.
Collaborate with Creative team to request imagery and ensure emails continue to meet brand guidelines.
Establish best practices for ticketing requests & requirements.
Maintain accuracy of email calendar within Airtable.
Monitor A/B tests and report findings; recommend data-driven optimizations.