Email Campaign Manager

RELX•Norwalk, CT

About The Position

The Email Campaign Manager is responsible for planning, building, and optimizing targeted email and SMS marketing campaigns that drive engagement and conversions. This role leverages tools such as Smartsheet for campaign planning and Eloqua for execution, with a strong focus on creating complex, automated customer journeys. The ideal candidate ensures the right message reaches the right audience at the right time through data-driven strategies and personalization.

Requirements

Proven experience in email marketing and marketing automation (Eloqua preferred)
Excellent analytical skills with a data-driven approach to decision-making
Experience with audience segmentation and personalization techniques
Familiarity with Salesforce integration and lead scoring methodologies
Basic proficiency in HTML for email development and troubleshooting
High level of attention to detail and ability to manage multiple campaigns simultaneously

Nice To Haves

Experience with campaign planning tools such as Smartsheet is a plus

Responsibilities

Plan and manage campaign workflows and timelines using Smartsheet
Build, execute, and optimize email and SMS campaigns within Eloqua
Design and implement complex automated customer journeys and nurture programs
Develop and manage audience segmentation strategies for targeted communications
Utilize field merges and dynamic content to deliver personalized customer experiences
Analyze campaign performance using KPIs such as open rates, click-through rates, and conversions
Continuously optimize campaigns based on data insights and performance trends
Integrate marketing automation efforts with Salesforce, including lead scoring and lifecycle management
Create and troubleshoot email templates using basic HTML to ensure proper rendering across devices and platforms
Maintain data quality and ensure accuracy across campaign systems