Email Campaign Manager

AmeriLife•Clearwater, FL

About The Position

Our Company Explore how you can contribute at AmeriLife. For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement. Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry. Job Summary We’re looking for an experienced Email Campaign Manager to lead the planning, execution, and optimization of email marketing initiatives across multiple business channels, affiliate organizations, and partner marketing initiatives. This role is responsible for managing the full lifecycle of email campaigns, including campaign strategy, audience segmentation, content coordination, testing, deployment, reporting, and performance optimization. The ideal candidate understands how to deliver the right message to the right audience at the right time, leveraging email marketing best practices to drive engagement, lead nurturing, retention, and business growth. This individual will collaborate closely with internal marketing teams, designers, content creators, and stakeholders to ensure successful campaign execution and measurable results. Experience with Salesforce Marketing Cloud is preferred but not required.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or a related field.
Minimum 3+ years of hands-on email marketing experience, including campaign strategy, execution, testing, audience segmentation, lead nurturing, and reporting.
Experience managing email campaigns from concept through deployment and performance analysis.
Experience with email marketing and marketing automation platforms.
Proficiency in Microsoft Office applications.

Nice To Haves

Salesforce Marketing Cloud experience preferred but not required.

Responsibilities

Develop and execute email marketing campaigns that support business objectives across multiple business channels, affiliate organizations, and partner initiatives.
Manage the end-to-end email campaign process, including campaign planning, audience segmentation, content coordination, quality assurance, testing, deployment, and reporting.
Collaborate with internal stakeholders to gather campaign requirements and translate business goals into effective email marketing strategies.
Build, maintain, and optimize automated email journeys, lead nurture programs, and audience segmentation strategies.
Monitor campaign performance and use analytics to identify opportunities for optimization and improved engagement.
Partner with designers, content creators, vendors, and marketing team members to ensure the timely delivery of campaign assets and communications.
Maintain campaign calendars, status reports, and performance dashboards while providing regular updates to stakeholders.
Ensure email campaigns follow brand standards, industry best practices, and applicable regulatory requirements.
Support affiliate and partner marketing initiatives as needed through email campaign strategy and execution.
Stay current on email marketing trends, deliverability best practices, marketing automation capabilities, and emerging technologies.
Ensure compliance with insurance, legal, health, safety, privacy, and data protection requirements.