ELA Growth & User Operations Specialist

Think Academy US•San Jose, CA

1d•Onsite

About The Position

Think Academy US is an established education technology company providing K-12 extracurricular learning services through science and technology. We aim to foster critical thinking, strengthen logic skills, and help students achieve their goals through innovative teaching techniques. We are seeking a growth and user operations specialist for our English program. This role involves translating English education trends into content and activities that resonate with U.S. parents, driving participation in events, trial classes, and program enrollments. You will collaborate closely with curriculum, teaching, and marketing teams, participating in the full lifecycle of English learning projects from design to execution. This includes managing trial classes, activity planning, parent community operations, and content distribution.

Requirements

Bachelor’s degree or above (Education, English, Marketing, or related majors preferred)
Strong written and spoken English skills; able to use English as a working language (Reference: IELTS 7.0+, TOEFL 100+)
Strong time management skills; detail-oriented and reliable
Strong data awareness; able to track performance and conduct data-driven reviews
Strong parent communication skills and user insight ability; able to understand and respond to parents’ real concerns
Working proficiency in both English and Mandarin is required

Nice To Haves

1–2 years of experience in education, project operations, marketing, or community management
Solid understanding of U.S. K–12 education, English learning, or student development
Experience in community operations, event planning, project execution, and enrollment conversion

Responsibilities

Monitor and analyze English learning trends, hot topics, and parent signals across platforms.
Translate trends into content that is understandable and relatable for U.S. parents.
Package content into different formats suitable for various channels (community posts, short-form copy, event materials, etc.).
Guide users from public platforms into English learning communities and course programs.
Collaborate with the marketing team to ensure content cadence aligns with project goals and timelines.
Communicate directly with parents and continuously collect feedback to generate user insights.
Oversee English learning community operations (email, WhatsApp, Facebook, Reddit, and other platforms).
Plan and execute growth-oriented activities such as trial classes, assessments, workshops, and challenge camps.
Design activity rhythm and user touchpoints to move parents from participation to deeper understanding, ultimately leading to conversion.
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingly.
Design and optimize the full conversion path from first contact to course enrollment.
Build standardized conversion SOPs, including communication rhythm, follow-up mechanisms, and conversion milestones.
Deeply understand parent decision logic and continuously refine messaging and communication frameworks.
Improve conversion rates based on data analysis; identify drop-off points at each stage and propose solutions.
Increase overall conversion efficiency and ROI from events to enrollment.
Collaborate with curriculum, teaching, and marketing teams to translate learning goals into user-facing activities.
Collect project data and conduct performance reviews.
Continuously optimize operational processes and SOPs to improve execution efficiency.