Develop and implement strategic plans which focus on identifying opportunities that includes responding to customer issues and needs, prospecting, building strong relationships, pre-working activities, working pilots, working exhibits and conferences, and following up on leads. Achieve or surpass sales goals for territory within expense guidelines. Develop strategic plans to identify opportunities for supplemental, core, and PD sales and to win the business. Manage the territory by using CRM effectively to enter and track: Opportunities – both supplemental and core, Contacts, Cuts, wins, and losses. Generate quotes and provide support for proposals as needed including reviewing and evaluating RFPs. Demonstrate knowledge of the products, both print and digital, and present products in a variety of settings. Demonstrate competitive knowledge and use that information to position and present products to win. Effectively utilize resources available such as consultants, promotion, samples, authors, and your manager. Provide sales, sampling, and inventory forecasts as requested by the National Sales Manager or the Regional Sales Manager. Be willing to embrace change and to analyze and communicate trends that impact current and future business. Seek out, understand, and leverage technology trends and needs and communicate those trends and needs to management, editorial, and marketing. Demonstrate effective questioning strategies and listening skills to identify customer issues and needs. Prospecting and meeting with new and existing Central Valley school customers. Utilize negotiation skills and closing techniques to win the business. Help plan and coordinate product training with customers and PD staff when appropriate to ensure successful implementation of BEC/NL materials. Plan and implement Invitationals/Presentations as needed. Attend selected local, national and regional exhibits as requested. Follow up on leads from online ads, ads, and exhibits and conferences. Review and provide feedback on new marketing materials. Participate in weekly sales team conference calls. General administrative activities. Other projects and responsibilities as assigned.
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Job Type
Full-time
Career Level
Mid Level