Education Marketing Manager

Moody Publishers•Chicago, IL

5d•Hybrid

About The Position

Moody Bible Institute is seeking a strategic, audience-focused Education Marketing Manager – On-Campus Programs to help connect prospective students with life-changing educational opportunities grounded in biblical truth. In this role, you will develop and execute integrated marketing strategies that support awareness, recruitment, enrollment, and engagement for Moody's on-campus programs. Working collaboratively with Admissions, academic leaders, and Marketing & Strategic Communications teams, you will help translate institutional priorities into compelling marketing campaigns that inspire the next generation of Christian leaders.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
4 to 6 years of professional marketing experience.
Strong written and verbal communication skills.
Experience developing and executing integrated marketing campaigns.
Digital marketing and audience segmentation experience.
Experience using data and performance metrics to guide marketing decisions.
Strong strategic planning, organization, and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Demonstrated success building collaborative relationships across teams and stakeholders.
Strong attention to detail with the ability to maintain a strategic perspective.

Nice To Haves

Higher education or enrollment marketing experience.
Experience marketing to prospective students and their families.
Experience managing marketing budgets and vendor or agency relationships.
Experience serving within a Christian ministry, university, or mission-driven organization.

Responsibilities

Develop and execute integrated marketing strategies that support awareness, lead generation, recruitment, enrollment, and yield goals.
Serve as the primary marketing partner for assigned academic and enrollment stakeholders, translating priorities into actionable campaigns and initiatives.
Collaborate closely with Admissions to support recruitment strategies and optimize the prospective student journey.
Create audience-focused messaging and campaigns for prospective students and key influencers, including parents, pastors, churches, alumni, and other constituents.
Coordinate integrated marketing efforts across creative, digital marketing, social media, web, video, communications, radio, CRM/email, and Business Intelligence teams.
Analyze market research, enrollment data, audience insights, and campaign performance to identify opportunities and improve results.
Oversee development of marketing and recruitment materials while ensuring consistency with Moody's brand standards.
Support digital and web strategies to ensure program content remains current, engaging, and aligned with recruitment priorities.
Manage assigned budgets and vendor relationships, ensuring resources are used effectively to achieve strategic objectives.
Identify and develop student, faculty, alumni, and program stories that demonstrate the distinct value of a Moody education.
Support key recruitment events and institutional initiatives through coordinated marketing and communications efforts.
Stay informed of higher education marketing trends, audience behaviors, emerging technologies, and competitive dynamics.
Perform other duties as assigned.

Benefits

Medical and dental coverage available on your first day of employment
Generous paid time off, including holidays, vacation, personal, and sick leave
403(b) retirement savings plan
Employer retirement contribution program
Company-paid and optional life insurance benefits
Wellness incentives and complimentary membership to the Solheim Athletic Center
Optional benefits including: Vision coverage, Transit benefit, Health Care Spending Account (FSA)
Free on-campus parking
Tuition benefits and educational opportunities through Moody Bible Institute
Weekly team devotions that foster spiritual growth and meaningful connections with colleagues
Weekly chapel services featuring worship, biblical teaching, and community engagement