Editor/Copywriter
About The Position
Hamilton Beach Brands is seeking an Editor/Copywriter to lead the strategy, creation, editing and proofreading of our direct-to-consumer and direct-to-market content. In this hybrid role, you will balance physical collateral needs with modern digital strategy. A majority of your time will be dedicated to writing compelling packaging and product launch kit content, while the remaining work will focus on strategic digital copy. This role requires a candidate highly competent in digital optimization—someone with strong AI literacy, a deep understanding of Generative Engine Optimization (GEO), and extensive knowledge and experience in modern search best practices. You will help ensure our products maximize AI discoverability and engagement across all brand websites and retail channels.
Requirements
- Bachelor’s or Master’s degree in Marketing, Advertising or Communications (or related)
- 3+ years of professional copywriting, editing and content strategy experience preferred in the Consumer/Home goods sector.
- Hands-on experience writing packaging collateral and structuring product listings for major e-commerce platforms.
- Demonstrated understanding of Generative Engine Optimization (GEO), modern search engine best practices, and AI-driven discoverability.
- Exceptional skill in adapting and protecting distinct brand voices across a broad portfolio of parent brands and sub-brand collections.
- Expert-level editing and proofreading capabilities with strict attention to detail regarding house style guides (AP/Chicago), trademark enforcement, and legally substantiated claims.
- Experience with Apple computers and Adobe Creative Suite/InDesign software.
- Typing skills of 50-100 WPM.
Responsibilities
- Lead the copy strategy and creation for product launch kits and physical packaging collateral.
- Translate complex product specs into high-converting copy that maximizes sell-through on physical shelves and major e-commerce storefronts.
- Write messaging across all brand tiers, maintaining distinct voices for Hamilton Beach, CHI, Clorox Home Appliance, Lotus, and HealthBeacon.
- Leverage strong AI literacy and Generative Engine Optimization (GEO) expertise to structure and optimize digital channel copy.
- Craft high-converting content for digital tiles, digital campaigns, social media posts, web copy and video scripts designed for maximum AI and modern search engine discoverability.
- Serve as the final gatekeeper for tone, grammar, and house style across all packaging and digital collateral.
- Enforce strict trademark compliance, collaborate with Legal to ensure product claim accuracy, and guarantee 100% error-free output.
- Partner closely with in-house Creative, Digital Content, Digital Marketing, and Legal teams.
- Help manage project traffic, maintain workflow timelines, and ensure unified execution across all retail and digital channels.
Benefits
- Hybrid work schedule
- Comprehensive medical, dental, and vision coverage
- Company HSA contributions
- 401(k) plan with immediate vesting
- Profit sharing program
- Paid vacation, holidays, and a paid charitable day
- Summer hours to support work-life balance
- Employee discounts on Hamilton Beach products
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
