Copywriter

Rise Collective•St. Petersburg, FL

7h•Remote

About The Position

The Scale Space is a marketing agency that runs full-funnel growth for clients, focusing on paid ads, automation, and strategy. We promise clients revenue, not just traffic or clicks. This role is crucial for owning all client-facing copy, from video scripts and ad copy to VSLs, landing pages, and email/SMS sequences. The copywriter will be responsible for crafting compelling messages that guide potential customers from initial attention through to purchase, ensuring a consistent and effective brand voice across various platforms and client needs.

Requirements

Short-form video scriptwriting experience with scripts that have been produced and run.
2+ years of experience writing direct response copy, preferably agency-side with multiple clients.
VSL (Video Sales Letter) writing experience, including the ability to explain the strategic build of a VSL.
Experience writing and connecting ads, landing pages, email, and SMS.
Demonstrated ability to switch voices effectively for different brands and industries (e.g., med spa, hospitality, real estate, home services).
Experience writing copy that is tested against numbers (conversion rate, cost per lead, click-through rate, booked appointments) and a history of iterating based on performance data.
Proficiency in using AI as a daily drafting tool, with a clear understanding of differentiating AI-assisted drafting from submitting raw AI output.
Native or near-native written English proficiency.
Ability to work 9am to 5pm PST.
Must be US-based.
Must be able to commit to this role as a sole full-time commitment.

Nice To Haves

Experience in the med spa, hospitality, real estate, and home services industries.

Responsibilities

Write short-form video scripts, including hooks, body, payoff, and calls to action, ensuring hooks capture attention within the first three seconds and providing multiple variants for testing.
Write ad scripts, angles, and primary text for Meta and Google ads, developing multiple angles per offer for A/B testing.
Rework ad copy based on performance data to improve effectiveness.
Write VSLs (Video Sales Letters) from start to finish, covering lead generation, problem agitation, mechanism, proof, offer, and closing, and adapting core arguments for different lengths and audience awareness levels.
Write landing page and funnel copy that aligns with the corresponding ad, including headlines, subheads, body copy, proof sections, and button copy.
Write promotional email and SMS campaigns, including launch sequences, nurture, reactivation, and win-back messages, ensuring SMS messages are concise and action-oriented.
Develop sequence logic for emails and SMS, defining message triggers and purposes.
Proofread all work for accuracy, including offer details, dates, prices, and disclaimers.
Check copy against briefs and brand voice guidelines before submission.
Maintain a swipe and template library for efficient reuse of effective copy elements.