Copywriter

Mattel•El Segundo, CA

About The Position

Mattel, Inc. is seeking an experienced and self-motivated Copywriter to join its product editorial team. The team focuses on delivering exciting innovative communication for a wide range of brands and projects including Hot Wheels, Matchbox, Thomas & Friends, Pixar Cars, as well as licensed entertainment brands. The group is focused on overseeing all aspects of product communication by understanding the consumer as well as current trends and technology to deliver successful product related communication. This involves project management responsibilities as well as writing for multiple platforms including, but not limited to: packaging, product names, ecommerce, collateral materials. The ideal candidate will possess creative writing experience showing the ability to work on challenging and fun projects as well as the ability to project manage, perform administrative tasks, and oversee multiple projects simultaneously.

Requirements

Ability to organize and project-manage moderately heavy workload while performing under pressure
Rely on experience and judgment to plan and accomplish goals and schedules
Ability to work with minimal supervision with a wide degree of creativity and independent thinking
Ability to multitask, adjust quickly, organize and re-prioritize
Ability to give and take creative direction and embrace change
Optimistic attitude and love of toys appreciated
1-3 years experience professional writing for: print media (consumer or trade), consumer products, branding/style guides, naming, etc.
Minimal project management experience helpful
Conceptual and creative thinker
Ability to problem solve and be resourceful
Detailed proofreading skills
Experience in kid-related content and packaging
Microsoft Word and Excel
Ability to utilize Mattel systems and operate within them
Collaborating with cross-functional teams

Responsibilities

Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
Research SEO search terms to incorporate into product display pages
Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
Generate creative name ideas for new brands and products
Present ideas to cross functional partners along with strategic direction and rationale
Work closely with Trademark Legal group to make sure names are cleared for use
Proofread all materials to identify errors as well as design and copy inconsistencies
Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
Follow department- and Mattel-established workflow guidelines and systems.
Track and maintain list of final approved names and hand over to documentation when required.