Copywriter

UFCU Main • Austin, TX

4d • Onsite

About The Position

The Copywriter is responsible for developing strategic concepts and copy for UFCU. This role produces copy that compels Member purchase behavior of products and services, drives Member engagement, and/or positively impacts perception of the UFCU brand for its key Member segments. The Copywriter is a brand champion/storyteller and maintains UFCU’s tone/voice across various advertising communication channels, including email, radio, digital display, social, in-branch signage, videos, articles, and more. This role is an exempt position and reports to the Creative Services Manager.

Requirements

• Bachelor’s degree in marketing, communications, English or equivalent. Four (4) years of relevant experience may be substituted for a degree.
• Minimum four (4) years of experience writing for a wide variety of media.
• Experience utilizing Microsoft Office and Adobe Suites.
• Must be bondable.

Nice To Haves

• Four (4) years copywriting experience on the Client or Agency side.
• Experience within a financial institution, credit union, or bank.
• Experience with performance creative and writing data-driven copy for Programmatic Display and Paid Social content.

Responsibilities

• Create copy for advertising materials including digital display, social, in-store signage, videos, and email.
• Review, revise, and rewrite copy, as necessary.
• Collaborate with graphic designers, content creators, and marketing partners to develop creative and strategic brand communications.
• Understand strategic insights, briefs, and consumer research to create concepts and copy that are relevant, engaging, and results driven.
• Support creative content creator to develop copy for video, including directing talent if needed.
• Demonstrated ability to think creatively and strategically to generate engaging campaign themes.
• Elevate the UFCU brand while supporting business goals and objectives.
• Collaborate with the creative team to build engaging creative campaigns.
• Propose innovative ideas and push thinking for all things copy-related.
• Develop creative concepts and copy in UFCU brand voice.

Benefits

• Adheres to all company policies, procedures, and business ethics codes.
• Completes required regulatory training as assigned.
• Maintains strict adherence to and compliance with all laws, rules, regulations, and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level