Brand Copywriter & Editor
About The Position
This position develops, curates, and edits strategic marketing and communications copy for advertising, video scripts, websites, fundraising materials, events, and publications that build brand understanding and advance philanthropic, advocacy, and other institutional priorities. The position applies advanced skills and discernment in marketing and communications best practices and institutional guidelines to create persuasive, brand-aligned content that drives long-term engagement across multiple audiences. The position partners across the department, division, and campus, as well as with external vendors, to produce cohesive, on-brand communications and identify storytelling opportunities that align with university and divisional strategy. During emergency events, the position fulfills appropriate communications-related operations in coordination with other staff positions in the department, including necessary on-site responsibilities.
Requirements
- Expert writing and storytelling skills, with ample experience adapting content for print, web, email, and social media platforms while maintaining tone, voice, and message consistency.
- Expert proofreading and editing skills.
- Strong interpersonal and collaboration skills, including the ability to work effectively with campus leadership, colleagues, stakeholders, and vendors.
- Excellent organizational and project management skills to manage multiple priorities and deliver under tight deadlines.
- Familiarity with marketing and content strategy techniques, including the use of digital analytics and audience insights to guide creative approaches and measure engagement.
- Understanding of university or nonprofit communication objectives, with the ability to translate strategic goals into effective donor engagement and philanthropy messaging.
- Strong consultative and persuasive communication skills, with the ability to build productive relationships and represent the division professionally.
- Ability to handle confidential donor and university information with discretion, ensuring consistency, accuracy, and professionalism in all written communications.
- Ability to communicate with an ethnically and culturally diverse campus community.
- Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures.
- Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."
- Equivalent to a bachelor's degree in a related field and a minimum of 4 years of relevant experience such as writing marketing and/or persuasive/promotional brand copy, including philanthropic writing and storytelling required.
- May be required to work on-site during emergency events and support communications-related operations outside of normal working conditions, as assigned.
Nice To Haves
- University marketing and communications background preferred.
Responsibilities
- Develop and implement marketing-communications content and projects impacting brand understanding, philanthropy, advocacy and other divisional and institutional priorities.
- Evaluate, edit, adapt, and approve content from campus partners as part of the department’s project-development process.
- Collaborate with colleagues across the department, division and campus, including design, digital media, media relations teams (as well as external vendors and constituents) to produce cohesive, above-the-mark communications that align with university messaging and brand standards.
- During emergency events, fulfill appropriate communications-related operations in concert with other staff positions in the department, including necessary on-site responsibilities.
Benefits
- Up to 24 vacation days per year (based on employee group and/or length of service)
- 14 paid holidays
- 12 sick days annually with unlimited accrual
- A variety of medical, dental, and vision plans.
- Participation in the CalPERS defined benefit plan
- Voluntary savings options such as 403(b), 401(k), and 457 plans.
- Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
- Confidential counseling and support services for employees and their families.
- Wellness programs
- Professional development opportunities
- Insurance options including life, disability, and pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
