Ecommerce Specialist (Shopify & Klaviyo) -3-Month FTC

Heroes•Traverse City, MI

9d•Remote

About The Position

We need a hands-on Ecommerce Operator to own day-to-day store execution, support our CRO programme, and coordinate Klaviyo email marketing activities. You'll work closely with the Senior Ecommerce Manager across A/B testing, product launches, email campaigns, and reporting. For email-related tasks, you'll work closely with the Segment General Manager and receive operational support from the Business Support Team Lead.

Requirements

2+ years' experience in an ecommerce or digital trading role.
Hands-on experience managing a Shopify store is essential.
Strong understanding of ecommerce merchandising, product management and online trading best practices.
Comfortable working with spreadsheets and analysing ecommerce performance data.
Excellent organisational skills with the ability to manage multiple priorities in a fast-paced environment.
Strong attention to detail and a proactive, problem-solving mindset.
Experience with Google Analytics (GA4), Shopify reporting or similar ecommerce analytics tools.

Nice To Haves

Experience with CRM and email marketing platforms (such as Klaviyo) is a plus

Responsibilities

Day-to-day Shopify operations: product listings, collections, content updates
QA the store across devices and browsers; flag and triage bugs promptly
Manage review programme refresh (Stamped) and post-purchase survey
Update blog and landing page content to support conversion
Build, schedule and deploy email campaigns and lifecycle flows (welcome, abandonment, post-purchase, winback)
Report weekly on email KPIs: open rate, CTR, CVR, revenue per send
Test and optimise send cadence, subject lines and content with CRM Contractor
Execute new product launches end-to-end: uploads, collections, content QA and go-live checks
Support Sr Ecommerce Manager with upsell strategy and implementation for new products
Optimise product/collection pages: meta titles, descriptions, headings, alt text
Create redirects and reduce 404 pages
Publish blog content
Manage the day-to-day running of our Shopify store, ensuring products, collections and content are up to date.
Support the execution of promotional campaigns, seasonal launches and trading activity across multiple brands.
Maintain product listings, imagery, pricing and merchandising to deliver an excellent customer experience.
Coordinate with design, marketing and development agency to ensure timely delivery of ecommerce initiatives.
Monitor website performance and provide insights to improve conversion, revenue and customer experience.
Assist with reporting on key ecommerce KPIs, including sales, conversion rate, average order value and customer behaviour.
Support the implementation of website improvements, testing and optimisation opportunities.
Support the CRM team with email marketing campaigns and schedule handled on Klaviyo