Ecommerce Site Merchandiser

The Republic of Tea•Des Peres, MO

About The Position

The Republic of Tea is looking for an Ecommerce Site Merchandiser. This position will be responsible for owning the day-to-day digital experience across republicoftea.com and uptontea.com, ensuring both sites are commercially optimized, operationally accurate, and consistently converting. The Ecommerce Site Merchandiser will manage site merchandising strategy, promotional execution, product catalog management, and overall conversion performance within the Shopify platform. This role serves as a key partner to the Senior Director of Ecommerce and requires a hands-on, detail-oriented individual who can manage a high volume of site updates with speed and accuracy. The position also requires proactively identifying opportunities to improve conversion, analyzing site performance, and supporting the ongoing evolution of the direct-to-consumer experience.

Requirements

Bachelor's degree in Marketing, Business, Communications, or equivalent experience
3–5 years of ecommerce site management experience with hands-on Shopify expertise — Shopify proficiency is required, not preferred
Demonstrated experience with site merchandising strategy, navigation architecture, and page layout optimization — with a track record of translating UX improvements into measurable commercial outcomes
Hands-on experience with Hotjar or comparable user behavior platforms — including session recordings, heatmaps, and funnel analysis — with the ability to move from insight to action
Strong analytical background — comfortable with GA4, Shopify Analytics, and at least one BI or reporting tool
Demonstrated experience executing promotional campaigns and conversion-driving site initiatives
Exceptional attention to detail — a track record of high-accuracy execution in a high-volume environment
Strong project management and cross-functional communication skills
Ability to balance strategic UX thinking with hands-on execution

Nice To Haves

Direct experience with Recharge or a comparable subscription platform
Familiarity with Shopify Liquid templating and the broader Shopify app ecosystem (Klaviyo, Rebuy, Replo, or similar)
Experience with upsell, cross-sell, and bundling strategy and execution
Background in CPG, specialty food & beverage, or premium DTC consumer brands
Working knowledge of HTML and CSS for basic site edits and troubleshooting
Experience supporting a site migration or major platform relaunch

Responsibilities

Own day-to-day site merchandising across republicoftea.com and uptonTEA.com — including homepage updates, collection page strategy, product sequencing, and landing page execution
Own site navigation architecture — ensuring menu structure, category hierarchy, and internal linking are intuitive, brand-appropriate, and optimized for discoverability and conversion
Evaluate and evolve page layouts across key site templates — homepage, PDP, collection pages, cart, and checkout — with a data-informed approach to content hierarchy, visual flow, and CTA placement
Manage product catalog in Shopify — including SKU setup, collection architecture, taxonomy, product imagery specs, and data accuracy across 350+ SKUs for two brands
Manage theme updates, app integrations, and site performance enhancements in partnership with IT and platform vendors
Advocate for enhancements and new feature adoption to deliver best-in-class citizen experiences across ecommerce channels
Stay informed about industry trends, competitive landscape, and emerging technologies to keep the eCommerce strategy relevant and competitive
Maintain site compliance with ADA/WCAG accessibility standards
Monitor and optimize site speed, Core Web Vitals, and mobile performance — escalating technical issues to IT as needed
Own execution of the promotional calendar implementing pricing updates, offer activation, campaign launches, and seasonal merchandising with accuracy and on-time delivery
Ensure promotional content is synchronized accurately across the DTC site and relevant syndicated platforms
Execute bundling strategies including product bundles, starter kits, and seasonal offers to increase AOV
Implement and optimize upsell and cross-sell programs across PDP, cart, and post-purchase touchpoints
Partner with the Senior Director of Ecommerce on promotional strategy and revenue gap closure initiatives
Own the subscription experience on-site ensuring the Recharge platform is configured correctly and the consumer journey is optimized for acquisition and retention
Support subscription-focused landing pages, promotional offers, and churn mitigation tactics in coordination with the Senior Director of Ecommerce
Monitor subscription performance metrics and surface opportunities to improve activation, retention, and LTV
Own the ongoing UX review process for both brand sites, using Hotjar session recordings, heatmaps, scroll maps, and funnel analysis to identify friction points in the consumer journey and prioritize improvements
Conduct regular analysis of key consumer pathways, homepage to collection, PDP to cart, cart to checkout and recommend layout, content, or flow changes based on behavioral data
Track and report on core ecommerce KPIs including conversion rate, AOV, revenue per session, and LTV across both brand sites
Build and maintain performance dashboards that give the Senior Director of Ecommerce clear, timely visibility into site health and commercial performance
Partner with the Senior Digital Marketing Specialist to support A/B testing and personalization strategies, translating test results into site improvements
Benchmark against best-in-class DTC and CPG ecommerce experiences bringing forward-looking UX and merchandising recommendations to the Senior Director of Ecommerce
Continuously monitor site performance and troubleshoot issues proactively
Manage on-page SEO execution including meta content, product page optimization, and collection page structure in coordination with the Senior Digital Marketing Specialist who owns SEO strategy
Ensure product pages and landing pages are structured for search discoverability and aligned to the broader SEO strategy
Monitor and maintain technical site health as it relates to indexability, structured data, and canonical tag accuracy
Partner with Marketing, Creative, Commerce, IT, and Customer Service to ensure flawless execution of campaigns, product launches, pricing changes, and inventory updates
QA all site assets (creative, copy, product imagery, and pricing) before publishing
Manage the online production calendar and ensure on-time delivery of site initiatives
Coordinate with the Digital Commerce Content & Asset Specialist to ensure product content and digital assets are accurate, current, and properly deployed on site
Support evaluation and optimization of ecommerce tools, apps, and platform vendors