eCommerce Marketing Associate

The Bradford Exchange•Niles, IL

7h•Hybrid

About The Position

The Bradford Group is seeking an eCommerce Marketing Associate responsible for executing marketing strategies and driving marketing campaigns. This role involves close collaboration with in-house resources and team members, with a specific focus on developing expertise in paid search marketing. As part of the digital marketing team, the associate will communicate across different enterprise levels and work with various team members and business units.

Requirements

Bachelor's degree in Marketing, Finance, Accounting, Marketing and Technology Management, Mathematics/Statistics, Public Relations, or Communications.
0-2+ years of experience, including internship in direct marketing within digital media.
Strong analytical skills and expertise with Microsoft Excel.
Experience with budgeting.
Problem-solving and troubleshooting skills.
Familiarity with Power Automate and emerging AI-based technologies.

Nice To Haves

Management of internal or external client relationships is a plus.
Experience presenting to groups or public speaking is a plus.

Responsibilities

Assist with strategic planning, execution, and analysis of marketing campaigns for Bradford’s network of sites.
Provide accurate and timely sales and performance reports using industry-standard tools.
Collaborate with internal and external partners to optimize and execute marketing campaigns in line with key performance metrics.
Develop tests and implement performance marketing approaches for various products and programs.
Deliver against set KPIs including engagement and sessions.
Evaluate and recommend new advertising/coordination efforts across internal departments.
Analyze marketing campaigns by channel and product, providing strategic insights and recommendations, and presenting them to internal clients.
Support the analysis, reporting, and optimization of paid search programs for Bradford’s network of sites and all “internal” clients.
Plan and execute marketing messages and campaigns in various search engine-marketing channels (e.g., pay-per-click, pay-per-call, paid inclusion, and natural search).
Research targeted keywords/search phrases through third-party tools and recommend keyword lists.
Research SEO/SEM competitor rankings and positioning.
Perform quality control and testing for SEM ads and specialized product landing pages.
Leverage emerging AI tools and automation technologies to streamline workflows, enhance marketing operations, and identify opportunities for process improvement and efficiency.