Associate, Ecommerce

Girl Scouts of the USANew York, NY
$66,000 - $80,000Hybrid

About The Position

Girl Scout Merchandise (GSM) is seeking a highly motivated Ecommerce Associate to support the continued evolution of girlscoutshop.com, including a multi-phase platform transformation designed to modernize the digital experience and enable long-term omnichannel growth. This role is critical in supporting day-to-day ecommerce execution, change management, and training enablement for both internal teams and council partners as the platform becomes more sophisticated. The Ecommerce Associate will help ensure operational excellence across a growing set of responsibilities, including managing content and merchandising across multiple user experiences (consumer and wholesale), supporting performance reporting, and maintaining a high-quality onsite experience. The ideal candidate is detail-oriented, hands-on, and comfortable operating in a fast-paced, resource-constrained environment, with a strong interest in ecommerce, digital merchandising, and customer experience. This role is a unique opportunity to support a major digital transformation while gaining hands-on experience across ecommerce operations, customer experience, and omnichannel strategy. Success in this role requires a balance of executional excellence, curiosity, and a willingness to roll up your sleeves to support a growing and evolving ecommerce business.

Requirements

  • Strong attention to detail and ability to execute with accuracy in a fast-paced environment
  • Hands-on, proactive mindset with willingness to take ownership of executional work
  • Strong organizational and project management skills
  • Analytical mindset with comfort working with data and reporting tools
  • Excellent communication skills and ability to collaborate across teams
  • Adaptability and comfort working through ambiguity and evolving priorities
  • Customer-first orientation with focus on improving user experience
  • Proficiency in Microsoft Excel and PowerPoint (or equivalent tools)
  • Hands-on experience with ecommerce platforms, CMS tools, and analytics platforms (e.g., GA4) with ability to track and measure performance against KPIs
  • Familiarity with site health and optimization tools (e.g., Siteimprove or similar)
  • Experience leading or executing user testing, QA validation, and performance measurement for site enhancements
  • Bachelor’s degree (BA, BS, BBA, etc.) from four-year college or university or equivalent
  • 3+ years' of experience in a corporate environment
  • Understanding of ecommerce operations, including onsite merchandising, promotions, content management, and business-led QA and user testing practices
  • Strong knowledge of digital customer experience and conversion drivers, including how merchandising, content, navigation, and UX impact KPIs (e.g., conversion, AOV, engagement)
  • Experience leading or supporting ecommerce platform enhancements or replatforming efforts, including defining user stories, UAT, business validation, and change management/adoption
  • Working knowledge of B2C and B2B/wholesale ecommerce models, including differences in user needs, merchandising strategies, and operational workflows
  • Ability to translate business needs into clear requirements, testing scenarios, and optimization opportunities

Nice To Haves

  • Basic understanding of HTML/CSS (preferred)
  • Experience working with digital content, merchandising systems, or website management tools
  • Experience supporting website content, merchandising, or campaign execution preferred

Responsibilities

  • Lead structured user testing and business QA by defining test strategies (in partnership with Technology/Product), developing user stories and test scripts, validating key end-user journeys, and supporting production release validation to ensure a high-performing, seamless experience
  • Liaise with Technology/Product teams, ensuring business needs are clearly translated into requirements, and that releases meet merchandising, ecommerce, and user experience expectations.
  • Coordinate UAT and pilot programs with Technology/Product, including engaging internal stakeholders and council partners in structured testing groups to gather actionable feedback ahead of releases.
  • Support the ongoing ecommerce replatform by assisting with content updates, site QA, and rollout coordination
  • Triage site issues and support tickets, partnering with Technology to coordinate escalation, track recurring issues, and ensure resolution through QA validation and post-release monitoring
  • Contribute to change management efforts, including documenting future-state processes, defining workflows, and driving adoption of new tools and capabilities across internal teams and council partners.
  • Develop and deliver training materials and resources for internal teams and council partners
  • Serve as a key support partner to the Ecommerce Manager, enabling focus on strategic optimization and roadmap execution
  • Support council users in navigating and utilizing the new platform, particularly for B2B/wholesale functionality
  • Lead communication, troubleshooting, and ongoing training for council partners
  • Drive alignment between ecommerce, merchandising, and council needs by translating council feedback into actionable improvements to the site experience, assortment, and workflows
  • Execute weekly onsite promotions, including setup, QA, and ongoing optimization
  • Maintain working knowledge of core site merchandising functions—including homepage updates, campaign and seasonal landing page creation, and onsite merchandising execution—to provide backup operational support as needed.
  • Analyze site performance using GA4, SiteImprove, and other analytics tools, translating data into actionable insights tied to KPIs such as conversion, AOV, engagement, merchandising effectiveness, and revenue.
  • Own measurement and reporting of site optimizations and enhancements, ensuring changes are tracked, evaluated against defined success metrics, and incorporated into ongoing KPI reporting and performance visibility.
  • Monitor overall site health, user experience, and functionality while proactively identifying and prioritizing data-driven opportunities to improve conversion, engagement, and onsite performance.
  • Partner with Merchandise, Marketing, Technology, and Analytics teams to support campaign execution and site updates
  • Contribute to promotional calendar planning and execution
  • Help ensure alignment across multiple user experiences (B2C and B2B)

Benefits

  • 20+ days of paid time off
  • 2 floating holidays
  • 9 workplace holidays
  • Paid holiday year-end office closure between Christmas and New Year's
  • Medical and Behavioral Health Coverage
  • Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
  • Dental and vision coverage
  • Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
  • Company-paid life insurance
  • Flexible work arrangements
  • 12 weeks of paid parental leave
  • 401(K) with company match
  • Short- and Long-Term Disability for salary continuation
  • Health and Wellness Classes and Activities throughout the year
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