eCommerce Manager

Puffco • Los Angeles, CA

20h • $105,000 - $120,000 • Hybrid

About The Position

As the eCommerce Manager at Puffco, you will be responsible for managing and optimizing Puffco.com on Shopify, owning both site performance and execution. You will balance usability, performance, and brand storytelling to drive conversion, revenue, and engagement. This role partners closely with Marketing, Creative, Development, Sales Operations, and Analytics to execute site initiatives, product launches, onsite promotions, and ongoing optimization efforts.

Requirements

• 5–8+ years of experience in eCommerce, DTC, or digital merchandising
• 4+ years of hands-on Shopify Admin experience
• Strong experience with CRO, testing, and site optimization
• Experience using analytics tools such as Google Analytics, Hotjar, and Power BI
• Working knowledge of HTML/CSS for minor design and layout updates
• Strong Excel skills and data fluency
• Proven ability to manage multiple projects and priorities
• Strong communication and cross-functional collaboration skills
• Bachelor’s degree required

Responsibilities

• DTC Site Operations & Performance
• Own day-to-day management of Puffco.com across domestic and international markets
• Monitor site performance and health to ensure a best-in-class customer experience
• Partner with Sales Ops to analyze sales trends, manage inventory levels, and minimize stockouts or oversupply
• Review data insights and seasonality to support forecasting and promotional planning
• Manage product lifecycles from NPI to EOL across the DTC portfolio
• Own eCommerce price lists, discount logic, and promotional integrations
• Product Launch & Promotion Execution
• Own online execution for all product launches and onsite promotions, including marketing and product landing page builds, SKU creation and management, and cross-functional collaboration to ensure on-time, high-quality execution
• Conversion Rate Optimization & Testing
• Own CRO strategy and execution across Puffco.com
• Analyze user behavior using tools such as Google Analytics, Hotjar, and Crazy Egg
• Manage and maintain testing and CRO tools (e.g., Because, Visually)
• Plan, launch, analyze, and report on A/B tests and site experiments
• Use insights to drive continuous improvements in conversion, engagement, and user experience
• Shopify Site Management & Development Collaboration
• Own Shopify site execution, updates, and backlog prioritization
• Manage and update Shopify templates, metaobjects, and modular page components
• Apply a working knowledge of HTML/CSS to support minor design and layout updates
• Partner with developers on site updates, new features, integrations, and bug fixes
• Collaborate with Marketing and Creative to turn wireframes into fully functional landing pages and PDPs
• Ensure QA, asset readiness, and performance standards are met for all site updates
• Merchandising & Site Experience
• Own site merchandising across PDPs, collections, and promotions
• Build and optimize product listings, campaigns, and onsite storytelling
• Curate and optimize collections to drive discovery, cross-selling, and engagement
• Maintain product tagging, meta-fields, redirects, and site taxonomy
• Ensure site readiness for campaigns, promotions, and major initiatives
• Cross-Functional Execution & Process Improvement
• Serve as the primary eCommerce partner for Marketing, Creative, Development, Analytics, and Sales Ops
• Lead cross-functional execution for site projects, campaigns, and GTM initiatives
• Improve workflows, documentation, and processes to support efficiency and scale
• Identify opportunities to reduce friction and improve execution speed

Benefits

• Competitive pay
• 401K
• Medical/Dental/ Vision/Life coverage
• Flexible Time-Off
• Amazing pet friendly office in LA Center Studios with a fun casual and comfortable work environment
• Snacks, lunches, retreats, and SO much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees