eCommerce Manager

Fortified OPCO•Garland, TX

5d•Onsite

About The Position

We are seeking an eCommerce Manager to join our Retail & eCommerce team. This role is responsible for defining and executing the eCommerce strategy across multiple channels, with a focus on driving sales growth, expanding our online presence, and delivering a seamless customer experience. The eCommerce Manager will oversee both owned eCommerce platforms and third-party marketplaces such as Amazon, HomeDepot.com, Lowes.com, Wayfair, and others. The eCommerce Manager will manage day-to-day performance across multiple retailer .com sites and marketplaces, including product listings and content, inventory availability, pricing, promotions, and site optimization. This role plays a key part in improving conversion rates, increasing traffic and engagement, supporting new product launches, category expansion, and maintaining strong inventory accuracy and operational efficiency. This position will collaborate cross-functionally with Marketing, Product, Sales, Operations, Demand Planning, Customer Care, and IT. The eCommerce Manager will also analyze performance data, monitor competitive activity, and provide actionable insights to drive profitability, brand awareness, and customer loyalty. The ideal candidate is a self-starter with experience supporting big-box retail and marketplace accounts such as Walmart, Menards, Lowe’s, Home Depot, or similar retailers. Experience selling on platforms like Amazon and Wayfair, people management experience, and strong Excel and analytical skills are a plus.

Requirements

Bachelor’s degree in Business, Marketing, or related field
5+ years of experience in eCommerce management, preferably in multi-channel environments.
Strong knowledge of eCommerce platforms and third-party marketplaces.
Proficiency in analytics tools (Google Analytics, marketplace dashboards).
Excellent project management and communication skills.
Demonstrated knowledge of eCommerce best practices and sales strategies
Solid understanding of shipping and fulfillment requirements for .com and online marketplaces
Proven ability to meet challenging deadlines and collaborate cross-functionally with various internal teams on projects and key initiatives
Excellent written, verbal, and presentation communication skills
Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Experience in portal software such as Partners, EDI support such as SPS Commerce, and ERP systems

Nice To Haves

MBA preferred
Familiarity with eCommerce IMAP program enforcement, scraping, and online pricing analytics and metrics strongly preferred
Experience selling on platforms like Amazon and Wayfair, people management experience, and strong Excel and analytical skills are a plus.
Bilingual – English/Spanish a plus

Responsibilities

Define, implement, and execute a comprehensive eCommerce strategy aligned with overall business objectives and growth initiatives.
Collaborate cross-functionally with Marketing, Product & Brand, Sales, Operations, Customer Care, Demand Planning, and IT to drive performance improvements and successful execution.
Manage day-to-day eCommerce operations across owned platforms and third-party marketplaces (e.g., Amazon, HD.com, Lowes.com, Wayfair), including A+ product content, inventory availability, pricing, promotions, and compliance requirements.
Create, manage, and maintain accurate product listings in customer portals and marketplaces to meet partner compliance standards and brand guidelines.
Develop and execute go-to-market plans for existing and new product categories, partnering with SBU leaders, Product Development and Marketing to support successful product launches.
Monitor inventory levels daily and partner with Demand Planning to support accurate forecasting, POS analysis, and consistent stock availability across customer sites.
Communicate planned and actual order ship dates using customer-required methods; research and resolve order exceptions and compliance deviations.
Analyze performance metrics and KPIs (conversion rates, traffic, sales, pricing, and promotions), monitor competitor activity, and leverage insights to improve performance, profitability, and customer experience.
Assist in the development, implementation, monitoring, and enforcement of the Internet Minimum Advertised Price (IMAP) strategy and policy.
Serve as a key liaison between customers and Fortified Brands, ensuring timely resolution of inquiries and issues while maintaining high levels of customer satisfaction.
Partner with IT to develop, test, and launch new EDI requirements and system enhancements.
Stay current on eCommerce trends, marketplace updates, and best practices; recommend initiatives to enhance growth, efficiency, and profitability.