eCommerce Director

Blackstone Shooting Sports•Charlotte, NC

About The Position

We're hiring an eCommerce Director to own and grow Blackstone's online sales channel. This is a leadership role with full P&L responsibility — you'll build the strategy, run the marketing, manage the platform, and drive revenue while keeping us in full compliance with firearms regulations. This isn't a "post products and wait" role. You'll be building a real eCommerce engine — paid media, email/SMS, SEO, merchandising, inventory sync, and conversion optimization — all within the unique constraints and opportunities of the firearms industry.

Requirements

3+ years managing eCommerce operations with full P&L responsibility
Hands-on Shopify experience (or equivalent platform)
A track record of growing online revenue — show us the numbers
Digital marketing chops across paid media, email/SMS, and SEO
Comfort working within firearms industry regulations (or ability to get up to speed fast)
Data-driven mindset — you make decisions from dashboards, not gut feel
Experience managing vendors and agencies to real accountability
Ability to pass an ATF-compliant background check

Nice To Haves

Firearms, outdoor, or sporting goods eCommerce experience
Familiarity with firearms-friendly ad platforms and restrictions
Email/SMS platform management experience
GA4 and Google Tag Manager proficiency
Scaled an eCommerce channel from early stage to $10M+
Membership or subscription commerce background

Responsibilities

Own the eCommerce P&L — revenue, margins, and operating costs
Build and execute the annual growth strategy and promotional calendar
Develop bundling, kitting, and upsell strategies to grow AOV
Identify and launch new online revenue channels and product categories
Plan and manage paid media (Google, Meta) within firearms advertising restrictions
Own email/SMS marketing strategy, automations, and content calendar
Build and execute SEO strategy for organic traffic growth
Run continuous A/B testing on product pages, landing pages, and checkout
Build loyalty, referral, and retention programs
Maintain an accurate, compelling product catalog
Keep online and in-store inventory in sync — minimize oversells
Manage vendor relationships for Blackstone product sourcing
Own pricing strategy by category to hit margin targets
Merchandise seasonal and trending products on time
Keep the Shopify platform stable, fast, and secure
Manage all integrations: POS, inventory, CRM, fulfillment, payments
Build dashboards and maintain a reporting cadence the team can act on
Lead and develop the eCommerce team
Hold external vendors and agencies accountable to scope, budget, and results
Collaborate with retail, range, and marketing teams — online and in-store are one customer experience
Maintain FFL compliance for all online firearms transactions
Ensure age verification, shipping restrictions, and platform policies are airtight
Stay ahead of ATF, state, and marketplace regulatory changes
Keep documentation audit-ready at all times