eCommerce Digital Marketing Specialist - Merrell
About The Position
Merrell is seeking an eCommerce Digital Marketing Specialist to drive growth and customer acquisition through performance marketing programs. This role is crucial for orchestrating meaningful reach and building enduring brand presence on a global stage. The specialist will optimize performance media budgets across various channels, analyze campaign performance, and develop actionable insights to improve customer acquisition cost and drive qualified site traffic. This is an opportunity to join a leading outdoor brand at a pivotal moment, where performance, brand storytelling, data-driven decision-making, and cultural relevance converge.
Requirements
- Bachelor’s degree required, preferably in Marketing, Communications, Business, or Economics
- 1+ years of retail or ecommerce and digital marketing experience
- Strong analytical skills
- Technical knowledge relevant to typical ecommerce environment
- Solid interpersonal and communication skills
- Ability to manage and prioritize multiple tasks and duties
Nice To Haves
- Strong background in digital & traditional advertising platforms and strategies a plus
Responsibilities
- Optimally employ performance media budget across multiple paid media channels and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
- Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, and Social Advertising.
- Plan and execute performance Marketing campaigns, campaign analysis.
- Optimize performance marketing campaigns, budgets, and bids.
- Utilize data and generated reports from various ad management platforms and analytics tools to develop actionable insights and optimizations.
- Develop and manage content calendar aligned with marketing campaigns and work with design team to create engaging ad content across formats.
- Lead strong testing strategy across marketing tactics and consumer’s path on site.
- Collaborate with brand media, earned media and digital marketing teams to optimize use journey and drive efficient conversions on site.
- Performs duties consistent with the Company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
Benefits
- flexible, hybrid work schedule, with three days in office and two days remote
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
