Manager - Digital Marketing & eCommerce

Northern Contours•Mendota Heights, MN

1d•Remote

About The Position

Front + Center (F+C) is a modern, design-forward brand focused on transforming spaces through innovative refacing solutions. They are seeking a digital operator to own the entire digital footprint, from initial customer interaction to final sale. This role is a high-impact individual contributor position with leadership potential, responsible for setting digital strategy, executing campaigns, directing external agencies, and collaborating across departments. The role is expected to grow into a team leadership position as the company scales.

Requirements

5+ years of progressive digital marketing experience in B2C or B2B2C environments.
Hands-on front-end development skills (HTML, CSS, JavaScript).
Deep Google Ads expertise (Search, Display, Performance Max) and paid media fluency.
Strong SEO and AEO knowledge, including technical SEO and AI search visibility.
Proficiency in GA4 and Tag Manager; ability to build dashboards.
Experience with Adobe Creative Suite for web and landing page design.
Experience managing outside agencies, freelancers, and contractors.
Demonstrated track record of building and deploying AI-powered marketing tools.
Strong analytical instincts and project management discipline.
Background in home improvement, home décor, remodeling, or a related category.
Familiarity with ecommerce platforms (Shopify, WooCommerce, BigCommerce, or similar).
Experience with A/B testing platforms (Optimizely, VWO, or native CMS tools).
Working knowledge of CRM and marketing automation platforms, HubSpot proficiency preferred.
Involvement in digital tool selection and implementation.

Responsibilities

Develop and maintain the website, including front-end development (HTML, CSS, JavaScript), UI/UX optimization, page design using Adobe Creative Suite, and structured A/B testing programs.
Implement comprehensive SEO strategies (on-page, technical, off-page) and Answer Engine Optimization (AEO) to ensure content visibility in AI search results.
Monitor website performance, including rankings, crawl health, Core Web Vitals, and other performance signals.
Manage paid digital advertising campaigns across platforms like Google Ads (Search, Display, Performance Max) and PPC, including budget management, bid strategy, creative rotation, and ROAS accountability.
Conduct attribution analysis to refine media mix and allocation.
Own the analytics stack, including GA4, Tag Manager, dashboard creation, KPI tracking, and reporting that drives decision-making.
Build and deploy AI-powered workflows for automated reporting, lead scoring, and dynamic personalization.
Stay updated on emerging platforms and identify opportunities for adoption.
Drive qualified leads and online sales through integrated B2C and B2B2C campaigns.
Manage and optimize the entire ecommerce experience, including ordering flows, product pages, pricing, and checkout.
Develop lead nurture programs in collaboration with the Sales team.
Monitor competitor digital activity and benchmark F+C performance.
Lead and manage external agencies, contractors, and vendors, setting expectations and ensuring performance.
Own vendor relationships on a day-to-day basis.