Manager - Digital Marketing & eCommerce

Northern Contours•Saint Paul, MN

9h•Remote

About The Position

F+C is a modern, design-forward brand on a mission to transform spaces through innovative refacing solutions. We’re building something — fast — and we need a digital operator who can build with us. This role owns the entire digital footprint: from the first search impression to the confirmed sale, it’s yours.

Requirements

5+ years of progressive digital marketing experience in B2C or B2B2C environments.
Hands-on front-end dev skills (HTML, CSS, JavaScript) — you implement, not just direct.
Deep Google Ads expertise (Search, Display, Performance Max) and paid media fluency.
Strong SEO and AEO knowledge, including technical SEO and AI search visibility.
GA4 and Tag Manager proficiency; you build dashboards, not just read them.
Adobe Creative Suite for web and landing page design.
Experience managing outside agencies, freelancers, and contractors.
A demonstrated track record of building and deploying AI-powered marketing tools.
Strong analytical instincts and project management discipline.
Background in home improvement, home décor, remodeling, or a related category.
Familiarity with ecommerce platforms (Shopify, WooCommerce, BigCommerce, or similar).
Experience with A/B testing platforms (Optimizely, VWO, or native CMS tools).
Working knowledge of CRM and marketing automation platforms, HubSpot proficiency preferred.
Involvement in digital tool selection and implementation.

Responsibilities

Set the digital strategy, execute it yourself, direct outside agencies and contractors, and collaborate with Marketing, Sales, and IT.
Front-end development, maintenance, and continuous improvement (HTML, CSS, JavaScript).
UI/UX optimization to cut friction, lift engagement, and drive conversion.
Page design and publishing via Adobe Creative Suite.
Structured A/B testing programs with measurable results.
Comprehensive SEO strategy: on-page, technical, and off-page.
Answer Engine Optimization (AEO) — getting F+C content surfaced in Google AI Overviews, ChatGPT, Perplexity, and the AI search surfaces that are replacing traditional results.
Ongoing monitoring of rankings, crawl health, Core Web Vitals, and performance signals.
End-to-end ownership of paid campaigns: Google Ads (Search, Display, Performance Max), PPC, and beyond.
Budget management, bid strategy, creative rotation — with ROAS accountability.
Attribution analysis to sharpen media mix and allocation.
Own the full analytics stack: GA4, Tag Manager, dashboards, KPIs, and regular reporting that actually drives decisions.
Build and deploy AI-powered workflows — automated reporting, lead scoring, dynamic personalization, and whatever else gives F+C an edge.
Stay ahead of emerging platforms and bring the right ones in.
Drive qualified leads and online sales through integrated B2C and B2B2C campaigns.
Manage and optimize the full ecommerce experience: ordering flows, product pages, pricing, checkout.
Build lead nurture programs with Sales to close the loop.
Monitor competitor and home remodeling digital activity; benchmark F+C performance and surface opportunities proactively.
Lead external agencies and contractors — you set the bar, hold them to it, and replace them when needed.
Own vendor relationships day-to-day.