eCommerce Digital Marketing Specialist - Merrell

Wolverine Worldwide•Rockford, MI

1d•Hybrid

About The Position

Merrell is seeking an eCommerce Digital Marketing Specialist to drive growth and innovation on a global stage. This role is for digital marketers energized by growth, innovation, and the power of connection, offering the chance to orchestrate meaningful reach and build something enduring. The company is at an inflection point where performance, brand storytelling, data-driven decision making, and cultural relevance converge.

Requirements

Bachelor’s degree required, preferably in Marketing, Communications, Business, or Economics
1+ years of retail or ecommerce and digital marketing experience
Strong analytical skills
Technical knowledge relevant to typical ecommerce environment
Solid interpersonal and communication skills
Ability to manage and prioritize multiple tasks and duties

Nice To Haves

Strong background in digital & traditional advertising platforms and strategies a plus

Responsibilities

Optimally employ performance media budget across multiple paid media channels and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, and Social Advertising.
Plan and execute performance Marketing campaigns, campaign analysis.
Optimize performance marketing campaigns, budgets, and bids.
Utilize data and generated reports from various ad management platforms and analytics tools to develop actionable insights and optimizations.
Develop and manage content calendar aligned with marketing campaigns and work with design team to create engaging ad content across formats.
Leads strong testing strategy across marketing tactics and consumer’s path on site.
Collaborate with brand media, earned media and digital marketing teams to optimize use journey and drive efficient conversions on site.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.