eCommerce Coorindator

Lifetime Brands Talent Acquisition•Garden City, NY

About The Position

S'well, a Division of Lifetime Brands, Inc., is seeking an Ecommerce Coordinator to join their expanding DTC Ecommerce team. This role will be responsible for driving consumer engagement, conversion and direct sales. This position will manage site content, site performance, the customer’s online journey & experience, UX, site roadmap, conversion rate optimization, driving increased organic SEO traffic and is responsible for the company’s integrated marketing calendar. Reporting to the Director DTC & E-commerce, the ideal candidate will play a vital role in executing the ecommerce growth strategy.

Requirements

3+ years of overall experience in e-commerce/site marketing/direct-to consumer roles
Demonstrated success in supporting e-commerce businesses in roles with ownership of site content, site performance, e-commerce operations or e-commerce business management
Understanding of e-commerce and conversion rate optimization
Prior hand-on experience using e-commerce platforms/CMS systems (SFCC, Big Commerce, Shopify, etc.)
Experience in managing site features, functionality and/or roadmap
Proficiency to analyze website performance (Google Analytics)
Ability to manage multiple competing priorities under tight deadlines in a fast-paced environment
Passionate, dedicated to positive outcomes, teamwork, strategic thinking and problem-solving skills
Excellent verbal and written communications skills required with internal teams, external agencies and business partners
High proficiency in MS Excel
Must possess a Bachelor’s degree

Nice To Haves

experience includes running A/B or multivariate site testing
knowledge of customer databases and/or ecommerce digital marketing reporting dashboards/tools
Previous fashion/luxury e-commerce or DTC industry experience

Responsibilities

Ownership of performance, and day-to-day management, coordination and execution of site’s content operations and customer experience.
Manage e-commerce marketing calendar that includes homepage features, promotions, new product launches and overall site content.
Collaborate closely with marketing, sales, and merchandising functions for an integrated marketing approach.
Build product roadmap as it relates to Swell.com to include site design updates, feature enhancements and content launches. Manage the execution of the product roadmap by prioritizing sprints based on revenue and customer experience impact
Plan, design and execute on testing strategies for site content, UX, landing pages, etc. designed to optimize conversion rate and customer engagement.
Lead the effort for improved organic traffic, ensure incorporation of all SEO tactics in site content as well as site technical aspects
Own e-commerce operations processes, be a continuous improvement fanatic to optimize the way we get things done, be a liaison between development and all cross functional stakeholders to drive improved customer experience.
Work closely with marketing, creative, merchandising, customer service, and IT teams to manage timely site updates and online customer experience.
Conduct QA of site content/functionality to ensure accuracy of content, linking, and tracking.
Monitor and report results against KPI goals, consistently analyze various site performance metrics from usability and conversion perspective and call out opportunities in the end-to-end ecommerce funnel.

Benefits

All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans
Flexible Spending Accounts for Health and Dependent Care
Short-Term Disability & Long-Term Disability
Company Paid Basic Life and Accidental Death & Dismemberment Insurance
Eligibility in the Company's 401K plan, after 90 days of employment
Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions
10 Company Paid Holidays
Employee Product Discounts
Tuition Assistance
Employee Assistance Program
Volunteer Opportunities- 4 hours of paid optional volunteer time (annually)
Seattle, WA based employees are provided with commute trip reduction incentives
Benefits are offered to employees who work 30 hours or more
voluntary benefits