eCommerce Specialist

Victorinox Swiss Army, Inc•Monroe, CT

About The Position

The Ecommerce Specialist will manage and optimize the Epicurean DTC experience on Shopify. This role is responsible for catalog operations, integrations, site performance, and content execution. You will collaborate across digital, marketing, operations, and CX to ensure the site is accurate, high performing, conversion oriented, and fully aligned with growth initiatives. This role is ideal for someone who thrives in a hands-on, detail-forward environment and enjoys owning the mechanics and quality of a top-tier Shopify store.

Requirements

Bachelor’s degree in business, Marketing, Ecommerce, or a related field
2-4 years of experience managing DTC ecommerce for consumer brands, including multi-brand or multi-storefront environments
Hands-on experience with enterprise ecommerce platforms and working knowledge of Shopify and its app ecosystem
Understanding of ecommerce operations, including order management, fraud prevention, fulfillment, order tracking, and post-purchase experience tools (e.g., Narvar)
Experience partnering cross-functionally with marketing, operations, IT, and customer experience
Proficiency with ecommerce analytics and testing tools
Exposure to international ecommerce, including localization, currencies, taxes, duties, and regulatory compliance
Ability to balance strategic planning with hands-on execution, supported by strong analytical, written, and verbal communication skills

Responsibilities

Manage the full product catalog, including creation, updates, categorization, translations, and asset management.
Maintain and optimize pricing, promotions, and inventory rules.
Support expansion store setup and maintenance for international markets.
Oversee app and integration landscape, ensuring stability, accuracy, and performance.
Coordinate with operations on stock levels, fulfillment flags, backorders, and discontinuations.
Monitor and improve Core Web Vitals (LCP, FCP, CLS), page speed, and site accessibility.
Partner with developers and agencies to troubleshoot issues and enhance site functionality.
Implement CRO best practices using analytics, heatmaps, and user behavior insights.
Maintain SEO health using tools like SEMRush, Search Console, and Screaming Frog.
Build and update on-site content including landing pages, product descriptions, and category copy.
Ensure content follows brand guidelines, SEO best practices, and internationalization needs.
Support structured data updates to improve crawlability and ranking.
Manage GA4 and Google Tag Manager tagging, tracking, and event configuration.
Partner with digital teams to monitor KPIs such as CVR, AOV, traffic, and channel performance.
Support Google Ads and Meta Ads integrations as needed.
Deliver insights and recommendations based on data and user behavior.
Work closely with the digital commerce team to support merchandising, promotions, and product launches.
Coordinate with marketing on campaigns, landing pages, and channel readiness.
Support customer service teams with site-related issue resolution.